Soffront Marketing provides a closed loop solution for campaign planning, execution and results measurement.
Plan multi-channel campaigns with a configurable workflow for design, approval and rollout. Collaborate with multiple departments and create a cross functional action plan. Slice and dice information to optimize your marketing strategy.
Execute personalized and targeted direct and electronic campaigns to acquire new prospects and strengthen existing relationships.
Measure the results of the campaign in real-time to get a handle on campaign ROI. Monitor the results continuously and improve marketing ROI.

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Soffront Email Campaign Manager gives you the ability to create and execute targeted Email campaigns.
Create HTML or Text messages and personalize with mail merge fields.
Execute email campaigns for thousands of prospects/customers.
Manage user opt-in /opt-out and mail format preferences automatically.
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You can create and send personalized direct mailers to your contacts.
It is integrated with Microsoft Word to create and print campaign messages in document format for the target audience.
Create your direct mail fliers, mailing labels, envelopes, etc by using mail merge fields and target it to specific section of your database, by creating filter queries.

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Soffront lead management transforms the way you manage your leads from capture to closure. With Soffront, you can track prospect inquiries and seamlessly route qualified leads to appropriate sales reps.
Integrate as many web forms you want in your website and capture leads directly into CRM. Use sophisticated import tools to import lists and external leads databases into CRM.
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Soffront Email Response helps you address the ever-increasing volume of email inquiries cost effectively.
Soffront Email Response provides a closed loop email solution with the ability to close an email inquiry with no manual intervention. Soffront can process multiple e-mail accounts and create tickets, leads, defects, etc directly from the incoming email messages.
Respond faster to email inquiries by analyzing incoming emails, route them automatically to the right sales or marketing person, create a lead automatically, and send an intelligent auto response.

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Get timely, fact-based insight into the entire sales process.
Soffront dashboards offer instant snapshots of sales key performance indicators (KPIs) including Sales Revenue Analytics, Forecasting, Sales Pipeline Analytics, etc.
Create reports easily without any technical know-how. With Soffront, business users can create custom tabular, detailed, trend, distribution or matrix reports.
You can create reports instantly using report designers that walk you through the required steps.
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