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The Soffront Marketing Automation includes (*): |
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Soffront
Multi-Channel Marketing
Soffront Marketing provides a closed loop solution for campaign planning, execution and results measurement.
Plan multi-channel campaigns with a configurable workflow for design, approval and rollout. Collaborate with multiple departments and create a cross functional action plan.
Slice and dice information to optimize your
marketing strategy.
Execute personalized
and targeted direct and electronic campaigns to
acquire new prospects and strengthen existing
relationships.
Measure the results of the campaign in real-time to get a handle on campaign ROI. Monitor the results continuously and improve marketing ROI.
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Campaign Dashboard
Sample Campaign Record
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Soffront Email Campaign Manager
Soffront Email Campaign Manager gives you the ability to create and execute targeted Email campaigns. Create HTML or Text messages and personalize with mail merge fields. Execute email campaigns for thousands of prospects/customers. Manage user opt-in /opt-out and mail format preferences automatically.
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WYSIWYG
Campaign Message Editor
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Soffront
Lead Management
Soffront lead management transforms the way you manage
your leads from capture to closure. With Soffront,
you can track prospect inquiries and seamlessly
route qualified leads to appropriate sales reps.
Integrate
as many web forms you want in your website and
capture leads directly into CRM. Use sophisticated
import tools to import lists and external leads
databases into CRM.
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Configurable
Web Forms
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Soffront Email Response
Soffront Email Response gives you the ability to automatically respond to sales/marketing related email inquiries. Create a new lead and assign to the appropriate sales/marketing person
automatically.
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Convert Emails
To Lead
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Soffront
Marketing
Analytics
Measure and understand the
effectiveness of your marketing initiatives.
Soffront Marketing not only tracks response rates
and ties revenue to specific campaigns, but also
enables you to analyze marketing campaigns using
pre-built ROI reports.
Reports on campaign
effectiveness combine campaign response analysis
with budget to show the complete ROI achieved by
each marketing initiative.
You have powerful
querying and reporting features to slice and dice
information to optimize your marketing strategy. You
can do this without any IT assistance. Is there a
segment more receptive to your solution? Is there a
common thread among those who responded to a
campaign? Render the reports in attractive graphical
formats including pie chart, bar chart and trend
graphs.
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Sample Reports |
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Soffront Knowledge Management
Soffront Knowledge Management provides a platform to share information and a self-help interface. Share key competitive information and best practices with your sales and marketing team. Provide a self-help interface to your customers/partners to find the right product. Leverage the knowledge base as a training tool for new
recruits.
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product
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Soffront Business Rules for Marketing
With Soffront Business Rules for Marketing, you can monitor a campaign 24 X 7 and take automatic actions. To illustrate, you can stop a campaign at a pre-set date/time or when the targeted results have been achieved. If the response rate in a tele-marketing campaign is below par, augment it with an automatic email campaign. Send an automatic email alert to the press/analysts when a press release is made.
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Soffront
Customization Tools
Soffront Customization
Tools help you customize Soffront CRM to match
the way you work. Define your campaign approval
process and dynamically generate action buttons
to guide users through that process. Add fields
and tables to capture all the information you
want. Redesign the user interface and add new
forms for the new data model. Do all this
without any programming knowledge! Combined with
the configuration and individual personalization
features, this powerful tool reduces your
implementation time and minimizes the risk of
failure. Your investment in Soffront is
preserved, as you change Soffront CRM with your
changing business.
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