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New England Controls has substantially improved their service and support processes and capabilities since deploying Soffront’s popular CRM software in June of 2005. Soffront CRM is used by the SureService division of New England Controls, a supplier of distributed control systems to automate manufacturing
processes.
The company looked at numerous CRM options, but chose Soffront because they wanted an on-premise solution that was also flexible and customizable.
“Soffront is a crucial tool for our success,” said Brotherton. “The software allows us to demonstrate to our customers the remarkable value-add of our service contracts. Additionally, Soffront’s comprehensive features and flexibility has helped us differentiate our service offering when faced with a competitive situation.”
According to Brotherton, “We have seen extraordinary results since implementing Soffront
CRM. “Soffront helped us eliminate dozens of spreadsheets, documents, and databases. The added efficiency has reduced the amount of hours our engineers and support staff require to maintain service contracts, allowing them more time to pursue new contracts. Although the number of support personnel has remained the same, the net increase of new contracts in the past year is approximately 20%.”
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on this story.
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 Soffront
CRM Q&A
Question:
I
want to add more licenses to my Soffront implementation. How do I
update my license?
Answer:
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Replace the
new license.ini file given by Soffront under the Track server folder (E.g., /Program Files/Soffront/Track32/server/).
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Open TrackWeb.
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Goto Setup -> Users and Groups Setup -> License... and select Track from the drop-down list and click Save.
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Similarly select TrackWeb from the list and Save.
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Close the window and logout of TrackWeb.
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Log into Track for Windows and TrackWeb to verify if everything is working as before.
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The Soffront Seminar and Event modules provides the capabilities to plan, prepare, register, present and measure seminars and
events.
Key
Features:
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Collect all Seminar and Event
information in one place, for easy access.
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Invite contacts from your
database and from imported lists.
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Self-Registration through the
Seminar/Event Portal.
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Plan all elements of the
seminar.
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Let registrants update their
contact profile.
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Produce registration lists and
nametags.
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Automatically communicate
with registrants, before and after the Seminar or Event.
Click here to find out more about this
module.
Create
and execute targeted mail campaigns
Create and execute targeted email campaigns with the Soffront Email Campaign Manager. Practice Email Campaign Management like permission based marketing and send emails only to those who opted-in to receive them. Leverage the low cost email channel and improve marketing ROI, with the Email Campaign Management software. Use it in a support scenario as well, to provide proactive support to customers/employees.
Create text or HTML messages with tracking URLs. The software has the intelligence to deliver text messages when the receiving client can not accept HTML. Personalize the messages by using ‘mail merge’ fields and target it to specific section of your database, by creating filter queries. The Email Campaign Manager requires no client installation and works directly off your
browser.
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Configurable workflow for design, approval and rollout of the campaign
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Enables permission based marketing - send emails only to those who opt to receive them
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Filter queries to select the target segment
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WYSIWIG HTML editor
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Schedule a campaign to run automatically
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Execute campaigns for thousands of contacts
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Tracking URLs to measure results
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