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Blimpie International,
Inc. (www.blimpie.com) a global restaurant franchiser, best known
for its submarine sandwiches and salads has purchased and deployed
Soffront CRM to improve sales force automation (SFA) and customer
service.
Prior to selecting Soffront, Blimpie used spreadsheets to qualify
and track prospective franchise candidates—a workload intensive
process. Blimpie also did not have a central repository to track and
handle all customer and employee issues. Since the company is
experiencing tremendous growth, it needed a way to automate its
current manual processes, which were time consuming and inefficient.
“Blimpie chose Soffront CRM above other competitors because of
Soffront’s out-of-the-box automation and flexibility,” explained
Eli Yaron, Blimpie’s acting CTO, software consultant and
implementation expert. “Soffront’s feature-rich functionality and
ease of customization has allowed Blimpie to experience rapid
deployment and rapid results.”
“Compared with other Windows-based solutions, Soffront offers a
stronger product, with more process automation, better workflow
processes, and a high degree of flexibility. It is extremely easy
and fast to customize the Soffront software to match our workflow,
compared with other solutions that require a support staff to spend
days, weeks or months in custom programming,” Yaron continued. “Additionally,
Soffront’s licensing scheme is a huge cost savings to us. Most
software companies license their product per end user, compared with
Soffront, who licenses their software per concurrent user.”
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here
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Gather customer insight from automated surveys
Staying in tune with what the customer wants is crucial to
retaining customers and acquiring new ones. Conducting surveys
to assess customer satisfaction levels and understand customer
needs is an effective way to do that.
Design a survey, send it automatically by email, measure the
responses and take actions based on the analysis, with the
Soffront Survey feature. Leverage it from Soffront Customer
Helpdesk, Soffront Employee Helpdesk and Soffront Marketing.
Key Features:
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Assess customer satisfaction
level with every ticket.
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Conduct Surveys to determine
and optimize Marketing strategy.
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Measure responses and run
reports.
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Take actions based on
responses.
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here
to know more about this module.
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CRM Portals - Why do
you need them?
A CRM portal is a way to open up the
CRM system to people and organizations the company works with, but
who are not CRM system users. This allows these people the ability
to work with and get information from the company in an efficient
way, regardless of time of day.
A CRM portal usually has two basic functions. One is the ability to
create and update records (which usually, but not necessarily, are
records in the CRM system). The other function is to provide access
points for a variety of information that is relevant to the person
logging in. The idea is to provide a means for those constituencies
outside the CRM system to interact with your company and to get the
materials that they may need, without involving a customer support
or sales team member.
The improvements made possible through the use of CRM portals
increase the productivity and effectiveness of the company and its
community of customers, partners, and employees.
Soffront’s CRM Portals - Soffront offers a Customer Portal, a
Partner Portal, and an Employee Portal. These contain application
gadgets that act as the doorway to Soffront CRM applications and
other applications like Accounting, ERP etc. Providing access to
such a wide array of applications through a single interface
enhances the productivity of the user. The portals are integrated
with the ‘internal facing’ CRM applications like Soffront Sales,
Soffront Marketing and Soffront Customer Helpdesk.
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here to know more of this solution.
 Soffront
CRM Q&A
Question:
Does the
current release of TRACKWeb supports Mozilla Firefox?
Answer:
No, TRACKWeb 8.0.0.2,
our current release supports Netscape 7.1 and Internet Explorer 5.5
and higher. The support for
Mozilla Firefox will
be provided in our future release.
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Soffront
CRM Q&A
Question:
I have received a new license
from Soffront. How do I update my license?
Answer:
To update your license
file,
1. Copy the new license.ini file to your TRACK Server folder
(usually in \\Program Files\Soffront\Track32).
2. Start Soffront TRACK and login as admin.
3. On the Setup menu, click License.
4. Click OK.
5. The License is updated.
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