|
Manu Das, President
and Founder of Soffront Software, was selected by CRM Magazine (www.destinationcrm.com)
as a CRM Leader and featured in their May 2004 article entitled
“Who’s Who in CRM.”
Industry leaders from fourteen CRM suite vendors were profiled,
including Manu Das. According to the author of the article, Emmy
Favilla, “The one thing executives of these CRM suite vendors have
in common is passion: passion for the industry, for excellence, for
customers.” Favilla adds that the majority of these leaders have
been involved with CRM since the term was coined.
Das, created the first ever easy-to-use, truly customizable and
adaptable customer and quality management software for the
small-to-mid-size businesses (SMBs) in 1992 – before the term CRM
was even introduced.
Click here for
more information on this article.
Top
Module of the month -
Soffront Email Campaign
Manager
In today's market with increase competition, successful marketing
requires precise segmentation, frequent and sophisticated
communications than ever before — communications that involve
multiple stages and span multiple channels, from radio and
television to direct mail, e-mail and the Web.
A campaign is a set of actions driven by marketing for a defined
target audience and with a specific objective in mind. A campaign
might span multiple stages and the intended message at each stage
might be different.
An effective and successful marketing strategy requires meticulous
planning, reviewing, executing, tracking and measuring results while
developing an effective means of improving future campaigns.
Soffront Email Campaign Manager enables you to create and execute
targeted email campaigns.
Some useful features
of Soffront Email Campaign Manager are:
-
Zero foot print
web client.
-
Configurable
workflow for design, approval and rollout of the campaign.
-
Enables permission
based marketing - send emails only to those who opt to receive
them.
-
Filter queries to
select the target segment.
-
WYSIWIG HTML
editor.
-
Schedule a
campaign to run automatically.
-
Execute campaigns
for thousands of contacts.
-
Tracking URLs to
measure results.
-
Track the number
of records attempted, the number of successful sends and the
time taken to complete.
-
Measure results -
Click-Thrus, Conversions, Cost per Lead and ROI.
Click here for
more information
on Email
Campaign Manager.
Top
|
Soffront Business Intelligence module is a data management tool,
which helps to create analysis reports. These reports are based on
several parameters and can be presented in different formats.
This module covers different arena of data analysis such as data
mining, data warehousing, and legacy systems.
You can create several kinds of reports based on activities such as,
Campaign Management, Target Selling, Cross Selling, Customer
Segmentation and others.
The BI Analysis module typically gathers target data for a customer
from many sources (in-house customer data repositories, intranets,
extranets, communities, and the Internet), prepares it for analysis
in an offsite data warehouse or data mart, then either provides
customers with access to it via a browser-based analytical
application or serves them reports over the Internet at periodic
intervals.
Thus reports of the BI module can provide a wide area of business
need in form of intelligence report, cube analysis, ad-hoc query
etc.
General business benefits of the BI Analysis module are:
-
Deliver real-time data flows for advanced data
query/analysis/reporting.
-
Keep information flowing in real-time across the enterprise and
beyond.
-
Broad support for updating databases from multiple sources.
-
Cost-effective integration with zero programming required from
client-side.
-
Solutions backed by extensive integration expertise, services
and support.
Thus
BI Analysis helps us to gain latest real-time customer and corporate
information to make fast and improved business decisions.
Contact us to find out
more
about this feature.
Top
 Soffront CRM Q&A
Question:
As an Account Manager I need a facility to
create a standard e-mail format for all new prospects. I do not want
to create the same email for every new prospect. How do I satisfy my
need?
Answer:
You can do this by creating reusable email templates. Then you
compose customized template based emails.
To do so,
1. Login to TRACKWeb. Click Setup on the Task bar.
2. Click Email Template under My Setup.
3. Click the New icon.
4. Type the name of the email template in the Name field.
5. Type the subject of the email template in the Subject
field.
6. Type the content you want to send with the mail in the Body
field.
7. Click OK to add the email template.
Now, you can use this template every time you compose a new email
from TRACKWeb.
Top
|
