From The President's Desk

Have you  visited  our new look web site lately?  I invite you to visit and  give your feedback. Email your comments and suggestions directly to me at manu@soffront.com or to webmaster@soffront.com. We are always glad to hear from you. While we are continuously working to improve our site,  we promise to review your suggestions promptly.

I want to take this opportunity to thank all of you who have embraced our integrated CRM suite by adopting the latest modules - one at a time. As many of you know, Soffront has over nine years of experience serving the mid-size CRM market. Our focus has always been steady growth with profitability. Today, we are stronger than ever and  have the most flexible CRM solutions in the industry. In 1992, we started with a product to track product defects, customers calls and contacts. Today, we offer end-to-end integrated CRM solutions supporting sales, marketing, customer and employee service, and knowledge management.

If you currently use only one or two of our solutions such as defect tracking  or help desk ,  let us know if we can help you in other areas of CRM such as sales or marketing or self-service. Soffront is dedicated to earn your business and make you succeed. You have my commitment. If you would like to deploy another Soffront CRM module but can't justify the expense, let your sales rep know. If you have another product in place and can't justify switching to our CRM, let us know that too. If you are unsure if Soffront is the company you want to grow with, please drop me a personal email at manu@soffront.com - please be specific in your questions.

I appreciate your time reading this newsletter. I hope you keep in touch with us.
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Soffront Asset Management solution

Soffront offers Soffront Assets and Soffront IT Asset Auditing to help you keep track of your assets. In conjunction with Soffront Employee Self-service, Soffront Remote Conferencing and Soffront Internal Help-Desk applications, this offers a complete solution for your employee service needs.

Asset Management helps you to keep an inventory of your assets. You can associate which employee has actually been assigned the asset and keep track of key information like life expectancy of the asset, current value and maintenance dates. IT Asset Auditing automatically discovers your IT assets in the network and generates configuration information, such as the operating system and the software installed, on each machine.

Soffront Assets is not limited to IT assets only. You can track and run reports on all of your assets.

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Soffront CRM Q&As 

Question: I need shortcut access to my favorite queries and reports. How do I do it?

Answer:  It is possible with 7.0. There are two ways to do it - Startup Queries and Sub-menus. Together these features provide a powerful way to personalize Soffront CRM for you.

When you log-in to Soffront CRM application, the results of your startup query shows. To illustrate, a sales rep may want to see all his accounts on which he scheduled activities for the day, when he logs-in. A support rep, may want to see all new tickets that have been assigned to him.

You may also specify a sub-menu for each object. These sub-menus can point to your favorite queries or reports. To illustrate, a sales manager may want to access all active leads assigned to his team and the sales forecast for his team, using a sub-menu under Accounts.

Startup queries and sub-menus can be specified at the group or individual level.

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Soffront CRM eSeminars

Soffront conducts regular eSeminars that provide you detailed information on how our CRM solution can be applied to derive business benefits and competitive advantage. The following are the seminar topics:

• How to manage and distribute leads efficiently,  close more sales, forecast better and manage campaigns more effectively  using Soffront CRM
  

• How to reduce support costs, enhance customer satisfaction, improve support staff productivity & morale using Soffront CRM

These seminars are conducted over the internet, with a toll-free number for audio and are offered at no cost to you.

Attending an eSeminar gives you the opportunity to review our solution closely and ask questions about that. Click here to register for one of these webinars. Or recommend these webinars to a colleague, who may be interested.

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Have you upgraded to 7.0 ?

Our latest version, Soffront CRM 7.0 has been very popular with our customers. More than, 25% of them have already upgraded and are very happy with the user interface, improved functionality and performance. If you have subscribed to premium support, there is no cost to upgrade. If you are not in the support plan, consider subscribing as soon as possible. Upgrading to the latest version is  very important, as it ensures that you will receive faster response on any support issues you may have. 

If you have not upgraded  to 7.0 already , contact your  Soffront Account Manager  or Customer Support Rep today.  They are ready to help you. You will be glad you did.

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Question: So, what is new in 7.0?

Answer:

Apart from Startup queries and Sub-menus 7.0 offers a lot of valuable features. 

To mention a few:

• The query results interface is a lot better with 1-click sorting and an easy way to navigate the result set. You can get the record count for the result set, with just one click.

• Each user can specify his/her own notification criteria for every object, without the help of the admin.

• When you receive automatic notifications from Soffront CRM application, the email contains a hyper link that you can click to bring up the record. 

• Outlook integration is tighter - you can access your e-mails from with the Soffront application and maintain your tasks/activities at one place; you can import/export from Outlook for easy interoperability.

The Soffront Asset Management solution, that we talked about earlier, is a new module in 7.0.

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