March 2008                                                                                                 4

IN THIS ISSUE:

  Customer of the month - PrincetonOne

  Feature of the month - CRM Chat

  Upcoming customer portal enhancements

  Soffront CRM Q&A


Customer of the month - PrincetonOne

PrincetonOne, one of the ten largest recruitment organizations in the USA is using Soffront CRM to enhance their marketing efforts.

PrincetonOne purchased Soffront’s Marketing Automation and Survey modules in July of 2007. According to Megan Graham, director of marketing, “We determined that Soffront would provide us with the best solution. Soffront has developed a high quality, modular mid-market product that is affordable and can adapt to fit almost any organization.”

Using Soffront, PrincetonOne has created a marketing database that tracks all customer communication and marketing efforts. “Soffront is helping us track trends and perform data analysis, which we expect will improve our marketing ROI,” continued Graham. “We have imported all of our client information into Soffront, and we are now using the product to create and distribute customized surveys.

Click here for the full story. 

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Feature of the month - CRM Chat

Soffront CRM Chat enables support and sales agents to communicate with multiple customers  simultaneously in real time. This enables your agents to provide personal service just when the customer needs it the most through an easy-to-use live chat interface. Drive customer satisfaction and sales, increase revenues, and improve operational performance.

With the click of a button on your site, customers will have access to Soffront Chat. Visitors are either instantly connected to agent or informed that agents are currently unavailable. If an agent is unavailable, visitors are given the option to send an offline message, including their e-mail address so an agent can respond as soon as possible.

Key features -

  • No plug-in or downloads needed.

  • Supports multiple chat sessions between agents and customers.

  • Canned phrases make it easy for agents to answer routine questions.

  • Provide hands-on assistance with co-browsing.

  • Push relevant pages to visitors to up-sell and cross-sell.

  • Transfer chat sessions to another agent.

  • Supervisors can monitor live chat sessions and confer privately with agents.

  • Create tickets out of chat sessions in one click.

  • Comprehensive reporting and audit trail.

Click here to know more about this module.

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Upcoming customer portal enhancements

Soffront is introducing several useful enhancements to it's popular customer portal module. These are based on your feedbacks over the past 12 months.

Key enhancements -

  • Enhanced security with a strong username/password based authentication.

  • Configure the portal ticket form through a web based form designer.

  • Send automatic notifications and auto-responders to customers. Create and assign email templates for automatic notifications.

  • Registration module for your customers to signup for the portal.

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Soffront CRM Q&A 


Question
: My customers generally email their issues to a support email address. Do I have to enter these issues manually in Soffront?

Answer: 

Not at all. Use the Soffront email processing rule to automatically read the support mailbox and create tickets. The rule is intelligent to differentiate between new issues and replies. The rule can even close a ticket automatically based on a reply.

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