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PrincetonOne, one of the ten largest recruitment organizations in the USA is using Soffront CRM to enhance their marketing efforts.
PrincetonOne purchased Soffront’s Marketing Automation and Survey modules in July of 2007. According to Megan Graham, director of marketing,
“We determined that Soffront would provide us with the best solution. Soffront has developed a high quality, modular mid-market product that is affordable and can adapt to fit almost any
organization.”
Using Soffront, PrincetonOne has created a marketing database that tracks all customer communication and marketing efforts. “Soffront is helping us track trends and perform data analysis, which we expect will improve our marketing ROI,” continued Graham. “We have imported all of our client information into Soffront, and we are now using the product to create and distribute customized surveys.
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for the full story.
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Soffront
CRM Chat enables support and sales agents to communicate with multiple customers
simultaneously in real time. This enables your agents to provide personal service just when the customer needs it the most through an easy-to-use live chat interface. Drive customer satisfaction and sales, increase revenues, and improve operational performance.
With the click of a button on your site, customers will have access to Soffront Chat. Visitors are either instantly connected to agent or informed that agents are currently unavailable. If an agent is unavailable, visitors are given the option to send an offline message, including their e-mail address so an agent can respond as soon as possible.
Key
features -
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No
plug-in or downloads needed.
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Supports
multiple chat sessions between agents and customers.
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Canned
phrases make it easy for agents to answer routine questions.
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Provide hands-on assistance with co-browsing.
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Push relevant pages to visitors to
up-sell and cross-sell.
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Transfer
chat sessions to another agent.
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Supervisors
can monitor live chat sessions and confer privately with
agents.
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Create
tickets out of chat sessions in one click.
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Comprehensive
reporting and audit trail.
Click
here to know more about this module.
Soffront
is introducing several useful enhancements to it's popular
customer portal module. These are based on your feedbacks over the
past 12 months.
Key
enhancements -
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Enhanced
security with a strong username/password based authentication.
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Configure
the portal ticket form through a web based form designer.
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Send
automatic notifications and auto-responders to customers.
Create and assign email templates for automatic notifications.
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Registration
module for your customers to signup for the portal.
Soffront
CRM Q&A
Question:
My
customers generally email their issues to a support email address.
Do I have to enter these issues manually in Soffront?
Answer:
Not
at all. Use the Soffront email processing rule to automatically
read the support mailbox and create tickets. The rule is
intelligent to differentiate between new issues and replies. The
rule can even close a ticket automatically based on a reply.
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