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Soffront CRM is now available under the United States General Service Administration (GSA) schedules program. Soffront’s GSA contract, GS-35F-0569N (SIN
132-33, Perpetual Software Licenses and SIN 132-34, Maintenance of Software) makes it easier for the Federal Government to purchase Soffront CRM software
and maintenance services.
“Even before securing the GSA contract, we had a strong presence in the federal government. Our federal customers include the United States Army, Navy and Air
Force, who chose Soffront’s CRM solution to reduce IT support costs, streamline asset management, and increase employee productivity,” stated Manu Das,
founder and president of Soffront. “Now that we have qualified for a GSA contract, we expect to continue our expansion into this market at an even faster pace.”
To see the complete press release, click here.
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With Soffront CRM v.8.0, the software’s advanced customization features are now available over the Web. Using the browser, a customer can redesign the user
interface with a drag-drop form designer, change the database by adding fields or tables, and configure the workflow to match the business process. These frequent
customization tasks can be performed anywhere via the Internet and do not depend on a desktop tool, thereby providing unprecedented flexibility for the user.
In addition, the user can design a personalized dashboard using the Gadget Manager. Such tasks like adding an user or user group and configuring
privileges were already available in the Web based tool and continue to be so.
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 Soffront
CRM Q&A
Question:
How do I upgrade to TrackWeb 8.0?
Answer:
All customers with valid support contract qualify for the 8.0 upgrade at no cost. Please contact your Account Manager to schedule an appointment for the upgrade.
For a quick snapshot on what's new in 8.0, please click here.
Question:
Is
Soffront CRM localization ready?
Answer:
Yes. Soffront CRM 8.0 is the international edition that is localization-ready. Localize CRM 8.0 for European languages like Italian, Spanish and French.
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“Soffront has worked with us to customize the software to efficiently meet our needs, instead of expecting us to change our current sales processes. For our size
company, in our price range, there is no perfect out-of-the-box solution. Because Soffront has provided such excellent service and support and is willing to enhance
the product to meet our needs, Soffront CRM has turned out to be a near perfect solution for us.”
- Director, North American Sales
Redline Communications, Inc.
Redline originally purchased Soffront CRM in early 2002 for customer helpdesk, return materials authorization (RMA), defect tracking, and trouble tickets. Today,
every department in the company is using Soffront CRM – support, sales, marketing and engineering.
Download
a detailed case study (in PDF) featuring Soffront's solution and the
benefits gained by Redline from here.
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Plan multi-stage, multi-channel campaigns with Soffront CRM 8.0. Execute email campaigns to target segments. Track results from email and web-based campaigns.
Pull reports to reveal key metrics like click-thru ratio, conversion ratio, cost per lead and ROI from the campaign.
Compose html and text messages with the Batch Mail Manager and send them to specific segments in your contacts database. The email blast can be scheduled to
start automatically at a set date/time. With the Marketing Automation module, plan such blasts as part of a multi-step campaign that includes direct marketing and/or
tele-marketing. Know who executed which step at what date and determine the new steps based on whether a previous step has been executed or not.
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Soffront
CRM Q&A
Question:
What are matrix reports?
Answer:
Matrix reports are two dimensional, user configurable reports. The reports feature aggregate functions like Minimum, Maximum, Average, Standard Deviation etc.
For example, get a report for the average count of closed & escalated tickets per support rep for the current quarter and set objectives for the next quarter. Or design
a report, which gives a table of Opportunities Vs Campaigns. Know not only the total number of opportunities but also the break-up across different stages of the
sales process. For each campaign, get the minimum, maximum and total value of the closed opportunities.
Analyze thousands of records, across different parameters, within a few seconds and render in tabular, line or bar chart formats. Create new gadgets based on matrix
reports and add them to the dashboard using the Gadget Manager.
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