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American Sports Products Group Inc. (ASPG) has installed Soffront CRM software to help track and distribute national sales leads to their distributor network. ASPG is a privately held holding company and the largest sports and recreation organization of its kind in the world. ASPG decided to first implement Soffront SALES at Sport Court, Inc (an ASPG operating company) to improve the sales lead process of the company’s external dealer network.
Ease of Customization and faster ROI determined the selection of Soffront CRM software. “Our national advertising campaigns generate leads that must be efficiently distributed to an extensive network of approximately 70 dealers nationwide,” explained Annika Lundmark, Marketing Director of Sport Court Inc. “Prior to Soffront CRM, we saved the leads in a database and followed up with the dealers on an individual basis. This process was time-consuming and haphazard. With Soffront CRM, we can instantly distribute and track the quality of the lead, thereby measuring the return on our advertising investment.”
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Soffront's portal solution has expanded to include partner management and employee management capabilities. The Soffront CRM portal includes the following applications:
Customer Portal
Partner Portal
Employee Portal
The Soffront CRM Portal is a container that aggregates multiple applications in a single portal interface. The portal features application gadgets that act as the doorway to Soffront CRM applications and other applications like Accounting, ERP etc. Providing access to such a wide array of applications through a single interface enhances the productivity of the user.
The Soffront CRM portal offers the twin benefits of fast deployment
and release independence.
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Fast deployment
The portal gadgets are integral components of the core CRM application. The content to be aggregated in the portal is already available if you have the core CRM application. This eliminates any need for a third party solution or hidden integration costs.
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Release independence
When the core CRM application is upgraded, the portal gadgets are also automatically upgraded. This means that the portal gadgets will never go
out of sync with the core CRM application.
For more information on the Soffront Customer Portal, please click here.
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 Soffront
CRM Q&A
Question:
Can I change the view fields
listed in a child record?
Answer:
Yes. You can do this from the Soffront Customization Tool - TRACK. Here's the sequence of steps to accomplish that:
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Log-in to TRACK as 'admin'
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Click on the Table whose view fields you want to modify.
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Choose Setup > Form Manager from the menu.
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Click the 'View' button from the resulting 'Form Manager' screen.
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Select the fields from the 'Available fields' box and add/insert them to the 'Fields to View' box. You can also remove fields from the 'Fields to View' box.
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Click OK to close the screen.
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Soffront's customization capabilities have been acclaimed time and again by prospects and customers. Here's a quote from Sand Technology:
“Sand Technology has consistently chosen Soffront’s TRACK products for several reasons, including customization, ease-of-implementation, and superior web-based technology,...before selecting Soffront, we looked at many web-based products to meet our needs. Soffront was the only one that was fully customizable,” explained Bob Acquaviva, Director of Operations, "The extraordinary customization capabilities of Soffront products allowed us to create tables that were compatible with our old database structure, thereby helping us to quickly and easily import all the data that we had already
accumulated. Because Soffront’s software is so easy to implement, we had our project operational in less then one week.”
SAND Technology (NASDAQ: SNDT) empowers organizations worldwide with a better understanding of their business, by enabling a better understanding of their business data. Sand Technology is successfully using several of Soffront’s web-based products to improve customer communication and resolve software support issues faster.
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Get
privileged access to our pre-release versions, provide feedback and influence future development. If you are a current customer and are interested in participating in our beta program, please contact Rahul
Goswami at rahulg@soffront.com.
Please note that because of limitations on test group sizes, we are not always able to accommodate everyone who would like to be a Beta tester. Pre-release software is considered confidential, and all testers must sign the Soffront Beta Program Agreement in order to qualify for consideration for testing.
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Soffront Email Response helps you address the ever-increasing volume of email inquiries cost effectively. Respond faster to email inquiries by analyzing incoming email, automatically routing it to the right agents, creating a ticket, sending an intelligent auto response and even closing the ticket.
When integrated with Soffront Knowledge Management, you can query the knowledge base for relevant articles and send hyperlinks to the results by email.
Provide an electronic survey and close the ticket automatically if the customer agrees that the knowledgebase article resolves the problem. In effect, Soffront Email Response provides a closed loop solution with the ability to close an email inquiry with no manual intervention!
For more information, please click here.
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Soffront
CRM Q&A
Question:
When I click a hyperlink in the email notification, it closes my current TrackWeb
session and opens a new log-in window. Is there a way to prevent this?
Answer:
Yes. You can prevent
this by configuring your browser. Here's the sequence of steps to accomplish that:
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Click Tools -> Internet Options
from the menu bar of Internet Explorer.
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Select the
'Advanced Tab' from the resulting Internet Options screen.
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Under the Browsing section,
uncheck the option "Reuse windows for launching
shortcuts".
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Press OK
to save the changes.
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Close all the Internet Explorer windows.
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Login to
TrackWeb again.
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Try the hyperlink of the record in the Email
Notification now.
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It
will prompt you with an alert 'The web page you are viewing is
trying to close the window. Do you want to close this window?'.
Click 'Yes' and you will go to the record directly .
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