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We have a new
white paper that explains how marketing automation and CRM can
help a mid-sized business consolidate data, improve customer
information, streamline marketing efforts, and take full
advantage of marketing campaigns.
The white paper delves into the following topics:
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Marketing in the
Twenty-first Century
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Is Marketing
Automation the answer for your business?
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How to speed up
campaign planning and execution cycle to improve time-to-market
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How to leverage
low cost web and email media effectively with multi touch point,
multi wave, multi event campaigns
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How to manage
marketing segmentation through rich customer data
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Measure results
from marketing campaigns and justify marketing ROI
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Things to look for
when considering Marketing Automation and CRM
Click
here to request this whitepaper.
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Module of the month - Soffront Email response
Soffront Email Response helps you address the ever-increasing
volume of email inquiries cost effectively. Respond faster to
email inquiries by analyzing incoming email, automatically
routing it to the right agents, creating a ticket automatically,
sending an intelligent auto response, and even closing the
ticket.
Provide proactive support by sending email to all your
customers about a product alert or a new knowledge base article.
The key benefits of Soffront Email Response are:
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Handle multiple
email accounts and domains.
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Create ticket
automatically. Automatic routing based on configurable rules.
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Access to customer
information to personalize response.
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Intelligent auto-response
with hyperlinks to knowledgebase articles.
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Integrates with
Soffront Knowledge Management, Soffront CRM Portal, Soffront
Contact Center, and Soffront Support.
Click here to find out
more
about this module.
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Soffront On-Demand Service
Soffront's hosted CRM model - an “On-Demand” service available since 2001 - has
recently become a popular choice for mid-market companies due to it's clear advantages over similar offerings from other vendors. This hosted CRM offering is delivered over the Web and completely accessible from your Internet browser at a monthly, per user
price.
Your organization can deploy the Soffront ASP solution in days. It’s a fast, affordable way to meet your CRM needs without any upfront IT
investment.
Key benefits:
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Easy access - anytime
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Flexibility and ease of use
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Quick
deployment
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Reliability
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Secure data
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Effortless
migration route to an in-house system
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Fully integrated Marketing, Sales, Support, Self-service, Project/Defect Tracking, VOIP and Business Intelligence
Providus Software
Solutions uses Soffront CRM to track software defects and and
improve customer support.
According to Harry Heermans, senior manager of technical and
customer support – “All of the groups here at Providus that were
customer-facing-- whether marketing, sales, professional services -
needed something, and there was either nothing in place or they were
limping along, because that's the nature of a software start-up," he
says.
Near the end of 2003 Providus rolled out a CRM application from
Soffront, initially using ASP hosting to speed the deployment. "We
went to a hosted model, because of the fact that it allowed us to
get up and running quickly," Heermans says. Providus recently
switched to an in-house deployment to obtain more control and
functionality.
Using both the
ASP system and the current, locally managed Soffront server,
Providus has been able to focus on using its CRM tools to improve
business performance, rather than reengineering the business to suit
the software. "We have been able to have the product reflect our
business processes, rather than having to change our business
processes to fit the product" Heermans says.
One of the company's first goals was to get a defect tracking system
in place so customer issues could be logged and resolved efficiently
with the software developers, closing the loop on customer
satisfaction. Customer support calls are also handled through the
Soffront system, and sales and marketing functionality will be
rolled out soon.
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 Soffront
CRM Q&A
Question:
How can
we view files attached with records?
Answer:
The following procedure displays a file attachment. The attached
file's associated program starts when you click on it.
1.Display the record with the attachment.
2.Click Attach/Detach files icon.
3.Under Attached files, click the file to view.
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