September 2004                                                                                                 4

IN THIS ISSUE:

  The Most Effective Choice for Mid-market CRM

  Soffront in DCI CRM Conference and Exposition

  Module of the month – Outlook Integration

Soffront CRM Q&A

The Most Effective Choice for Mid-market CRM

We have a new white paper that explains why Soffront is the most effective choice for Mid-market CRM.

The white paper delves into the following topics:

  • The unique needs of the mid-market.

  • CRM systems - the competitive advantage for the mid-market company.

  • Choosing CRM software – warning signs for the mid-market.

  • Soffront – Leader in mid-market CRM.

    • Ease of customization and automatic generation of code.

    • Many-to-many object relationship.

    • Real time access … anywhere.

Click here to request this whitepaper.


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Module of the month – Outlook Integration

Soffront offers an advanced Outlook Integration as a simple and user-friendly value addition to Soffront CRM.

Typical concerns of Companies investigating Outlook application integration are:

  • Lack of accessibility across applications.

  • Lack of planning and scheduling of activities and tasks.

  • Inability to access the CRM solution 24 x 7.

Soffront Outlook integration tries to address these issues by allowing users to work more productively in the critical application that they use most - Microsoft Outlook.

The key benefits of Soffront Outlook Integration are:

  • Import and export data across multiple applications.

  • Share list of contacts, tasks, and activities.

  • Share functionalities of Outlook in TRACKWeb.

  • Plan and schedule appointments using Outlook and TRACKWeb calendar.


Click here to find out more about this module.


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Soffront in DCI CRM Conference and Exposition

Soffront participated in the DCI CRM Conference and Exposition ‘2004. The event provided a complete CRM education with focus on:

  • A clear understanding of how to build a strategic CRM master plan and how to implement it.
  • Case studies on how mid to large enterprise companies are using CRM technologies successfully to increase revenue and reduce costs.
  • A methodology for determining and measuring ROI to cost justify CRM investments.
  • An overview of the products available for each of the above mentioned CRM solutions.
  • Expert advice on which product may be right for respective companies.

Soffront was a prominent participant and was well received throughout the event.


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Soffront CRM Q&A 


Question: How can my Customer Support Manager get an automatic notification if a critical ticket remains open for more than 2 days?

Answer:
You can setup Escalation Rules to send notification when the status of a ticket does not change for a pre-defined duration.

To set an Escalation Rule, use the procedure outlined below -

1. Log on to TRACKWeb.
2. On the Task Bar, click Setup.
3. From Rules setup, click Escalation Rules. Click the New icon.
4. In the Name box, enter the name for your rule.
5. Select the Table from the on: box drop-down list on which you want to set an escalation rule.
6. Under Rule condition, select the duration (in Minutes/Hours/Days/Weeks) for which the status of a ticket doesn't change before the rule fires itself.
7. Under the Whom to notify option, you can do the following:
  a) Check the Send email to these addresses box, and specify the addresses to whom you want to send the notification on the rule being fired.
  b) Check the Send email to these groups box and select the TRACKWeb groups from the list to whom you want to send this notification.
  c) Check the Send email to these users box and select the users from the accompanying list to specify the TRACKWeb users to whom you want to send a notification.


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