Soffront receives CRM company of the year Award

Frost & Sullivan’s recent analysis, selected Soffront, Inc. as the recipient of the 2005 Entrepreneurial Company of the Year Award in the customer contact center CRM software field for its trailblazing efforts in providing affordable and end-to-end CRM solutions.

Each year this Award is given to an emerging technology company with a vision that has enabled it to not only have nurtured the development of a key technology, but one that has also allowed it to grow despite the inherent odds confronting small companies. The Award signifies the company's identification of a unique or bold product or service solution with significant market potential and successfully meeting the challenges that are associated with bringing it to market.

“Soffront’s mission has been to cater to the end-user needs for superior CRM software and it has both a product and service CRM offering,” says Frost & Sullivan Research Analyst Haritha Ramachandran. “The product offering revolves around its CRM software while the service offering consists primarily of implementation and consulting services for customers.”

“One of the key advantages of Soffront’s CRM Software is its ability to be deployed on a modular basis,” notes Ramachandran. “It can not only help automate the customer service operation and offer self-service operations through the Web, but also ultimately help enhance the overall corporate sales and marketing efficiency.”

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Key Benefits:

• Superior Dashboard Management,
• Support for .NET Web Services,
• Integration Framework with popular Accounting Systems,
• Robust Order Processing Module,
• Enhanced Outlook Integration,
• Bi-directional Perforce Integration,
• Superior Marketing Campaign Engine,
• Rich and intuitive User Interface,
• Automated Business Rules Engine,
• Advanced Email support,
• Improved Quotation Engine,
• Enterprise Alert Management

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Module of the month - Soffront Email Campaign Manager

Create and execute targeted email campaigns with the Soffront Email Campaign Manager. Practice Email Campaign Management like permission based marketing and send emails only to those who opted-in to receive them. Leverage the low cost email channel and improve marketing ROI, with the Email Campaign Management software. Use it in a support scenario as well, to provide proactive support to customers/employees.

Create text or HTML messages with tracking URLs. The software has the intelligence to deliver text messages when the receiving client can not accept HTML. Personalize the messages by using ‘mail merge’ fields and target it to specific section of your database, by creating filter queries. The Email Campaign Manager requires no client installation and works directly off your browser.

For Email Campaign Management, you can execute a campaign to thousands of contacts. Schedule a campaign with a series of messages to be delivered at varying dates/time. With Soffront Business Rules, you can set trigger rules based on which the campaign will execute.

Key Features:

• Zero foot print web client

• Configurable workflow for design, approval and rollout of the campaign

• Enables permission based marketing - send emails only to those who opt to receive them

• WYSIWIG HTML editor

• Set business rules to trigger campaigns

• Measure results - Click-Thrus, Conversions, Cost per Lead and ROI

Click here to know more about this module.

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Soffront CRM Q&A 

Question: Is there any additional configuration to run TrackWeb optimally in Windows 2003?

Answer:
TrackWeb is fully compatible to run in Windows 2003. However, for optimal performance do the following:

1. Open Internet Information Manager
2. Right Click on the Web Sites folder -> Properties.
3. Click on the Services Tab
4. Check to select "Run IIS 6 under IIS 5.0 Isolation Mode."

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