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Soffront Business Rules
Soffront Business Rules is the business rules engine that runs 24X7 to monitor your business process. Define rules specific to your process, monitor them and generate automatic actions/notifications when the rule is hit. Harness the full power of Soffront CRM, with Soffront Business Rules.
Leverage Business Rules in Sales, Marketing, Customer Support and Employee Support functions.
Business Rules in Sales
Re-assign a ‘hot’ new lead, if it has not been acted on for two days.
Send an alert e-mail to the sales manager, if a lead is in the same stage of the sales process, for more than a pre-defined time.
Business Rules in Marketing
Stop a campaign at a pre-set date/time or when the targeted results have been achieved.
If the response rate in a tele-marketing campaign is below par, augment it with an automatic email campaign.
Send an automatic email alert to the press /analysts, when a press release is made.
Business Rules in Customer Support
Escalate a ‘low’ priority ticket to ‘high’ priority, if it has not been resolved for over 72 hours.
Send an alert e-mail to the account manager, if a ‘critical' ticket or defect has not been resolved for over 12 hours.
Business Rules in Employee Support
Monitor renewals for leased assets and generate an automatic notification two weeks before the expiry date. The notification email will have a pointer to the particular asset record that has details about the lease.
Send an alert to the IT Manager, if a 'severe' ticket has not been resolved for over 24 hours. |
