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Soffront Email Campaign Manager
Create and execute targeted email campaigns with the Soffront Email Campaign Manager. Practice Email Campaign Management like permission based marketing and send emails only to those who opted-in to receive them. Leverage the low cost email channel and improve marketing ROI, with the Email Campaign Management software. Use it in a support scenario as well, to provide proactive support to customers/employees.
Create text or HTML messages with tracking URLs. The software has the intelligence to deliver text messages when the receiving client can not accept HTML. Personalize the messages by using ‘mail merge’ fields and target it to specific section of your database, by creating filter queries. The Email Campaign Manager requires no client installation and works directly off your browser.
Create a workflow for design, approval and rollout of the campaign. For each run of the campaign, track the number of records attempted, number of successful sends and the time taken to complete. Automatically associate a note with each contact to whom the email is successfully sent. The sales person or telemarketer will know that the prospect received your campaign from this note. Measure the results from each run of the campaign and optimize continuously. Know key metrics like Click-Thrus, Conversions, Cost per lead and ROI.
For Email Campaign Management, you can execute a campaign to thousands of contacts. Schedule a campaign with a series of messages to be delivered at varying dates/time. With Soffront Business Rules, you can set trigger rules based on which the campaign will execute. |
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