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CRM Whitepaper

Reduce cost and increase your ability to support your customers: Integrating Customer Support and Defect Tracking-an architecture for success

A whitepaper by Soffront Software, Inc.

Abstract

In today’s fast moving business environment it is important to provide customers with timely support when problems occur. Effective customer support keeps customers happy and improves your ability to keep them as a customer. Customer Support modules within CRM systems provide this functionality.

Customer problems may be ones that can be resolved with a known or researched solution. Some problems, though, cannot be resolved in this way. These problems involve the design of the product or software. Many companies today use Defect Tracking Systems to help them track and manage these issues. These same systems can also help them manage feature and enhancement requests, and help plan and document product releases.
Frequently the Customer Support system and the Defect Tracking System are separate pieces of software. Usually they do not talk to one another. So when a support problem needs to be reported to Engineering, first the Support Agent needs to document the  problem, and then the Engineer has to enter this data into the Defect Tracking System. And the Engineer may not have access to all the information collected by Customer Support, and may have to retrace steps already taken by the Support Agent.

Companies who get the best results from their Customer Support and Defect Tracking development systems are those who use integrated system. Maintaining two different systems has many costs and issues. They cost more to use and support, and they inhibit the flow of information to engineering of possible product problems, and the flow of information to support about problems that have been resolved.
Soffront CRM offers this integration. Soffront pioneered this in 1992 with the first integrated Defect Tracking and Customer Support solution.
 

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