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Knowledge Management: The
Power of Leveraging Information

CRM Whitepaper

Knowledge Management: The Power of Leveraging Information

A whitepaper by Soffront Software, Inc.

Abstract

Companies are discovering that a Knowledge Management System (KMS) has grown from a “nice to have” concept, to a “must have” asset in customer facing departments. Providing immediate answers to customers requires easy access to the important product and business knowledge of an organization. KMS makes that possible. From help desk through marketing and sales, organizations are learning the true value of aggregating and providing access to collective business memory.

Soffront KMS in combination with Soffront CRM helps companies automate customer interaction, provide answers to customer facing employees, and can reveal new opportunities for business. KMS provides employees with instant access to the knowledge gained throughout an organization in an efficient way. Aggregating employee knowledge about business practices, products and customers over time may point to new ways to turbo charge old habits and turn them into productive new ones.

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