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How to increase Marketing Efficiency to Gain and Retain Customers
How marketing automation and CRM can help a mid-sized business consolidate data, improve customer information, streamline marketing efforts, and take full advantage of marketing campaigns.
A whitepaper by Soffront Software, Inc.
Abstract
Marketing departments in mid-sized businesses face a myriad of challenges such as how to target customers more efficiently, address micro markets, and increase one-to-one communications with customers. A rocky economy has pressured businesses to become as streamlined as possible, leaving marketing departments short on budget and staff. Today’s marketers in a mid-sized business must not only retain current customers, but also aggressively grow market share and add new customers.
Marketing automation and CRM solutions, such as Soffront CRM, can help mid market companies conquer these challenges. For many years larger companies have increased efficiency with marketing automation and CRM solutions; now these same solutions are available for the mid market. With the combination of experience and technology designed specifically for mid market needs, Soffront is helping mid-sized businesses increase customer touch points and grow response, even with staffing cutbacks. Mid market companies are also seeing how marketing automation and integrating with a true, CRM system may be the key to retention and lifetime customer value.
This paper discusses the marketing challenges of today and examines how marketing automation and CRM software help solve these challenges. Details include the following “how to” items:
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Easily access a complete view of the customer
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Speed up the campaign planning and execution cycle to improve time-to-market
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Leverage low cost web and email media with multi touch point, multi wave, multi event campaigns
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Effectively take advantage of marketing segmentation through rich customer data
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Measure results from marketing campaigns and justifying marketing ROI
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Optimize all marketing efforts
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Implement a solution that
overworked IT staff can easily change as needed
This paper also explores a checklist of things to look for when considering marketing automation and CRM. A description of Soffront’s mid market experience, technology and focus concludes the paper.
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