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Why Soffront is the Most Effective Choice for Mid-market CRM
A whitepaper by Soffront Software, Inc.
Abstract
Mid-market companies have many choices of CRM software options, yet choosing a solution that actually meets their needs is a tremendous challenge. Mid-market companies have needs that are as great as any large company but do not possess the financial resources. Enterprise CRM solutions are far too expensive and complex for the mid-market firm. Simple systems designed for the small businesses do not have the power and depth of features that are needed. Many CRM products specifically designed for the mid-market offer only part of the solution that may be needed and have limited capabilities for the customization required.
This paper reviews the challenges faced and benefits received when a mid-market company selects and implements a cost-effective, feature-rich CRM solution. We discuss the types of CRM solutions that are currently available and examine the pitfalls that may be present with each. Finally, we present information about Soffront, a company that offers an integrated CRM platform that is particularly well suited for the mid-market.
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