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The Secrets of Short-listing CRM Vendors
A whitepaper by Soffront Software, Inc.
Abstract
Mid-size businesses (MSBs) continually face a variety of pressures, such as the increasingly competitive global markets, the demands to reduce costs or outsource staff, and the urgency to retain customers and grow their companies. An effective Customer Relationship Management (CRM) program could be one way to meet these challenges. However, less than 20% of MSBs have chosen this route. One reason is that the poor economy is causing some companies to delay purchasing new technology. Another reason is the difficulties MSBs have had finding the right CRM solution. And other reason, no doubt, can be found in the stories of CRM projects costing millions of dollars and not delivering on the promises of increased growth, new customers, and greater profits. Soffront Software’s CRM suite offers all the sales, marketing, and customer service functionality most mid-size businesses need in a highly configurable, and low cost package. The software’s architecture and system design provide MSBs with unique flexibility and much lower-than-average total cost of ownership.
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