Soffront Marketing Automation Software provides a closed loop solution for campaign planning, execution and results measurement.
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With our Marketing Automation Software, plan multi-channel campaigns using a configurable workflow for design, approval and rollout. Collaborate with multiple departments and create a cross functional action plan. Slice and dice information to optimize your marketing strategy. Execute personalized and targeted direct and electronic campaigns to acquire new prospects and strengthen existing relationships. Measure the results of the campaign in real-time to get a handle on campaign ROI. Monitor the results continuously and improve marketing ROI.
With Soffront, our capabilities are limitless. The product is so scalable that we can customize it to do anything we need. I can conservatively estimate we have improved efficiency by at least twenty percent.
- Kyle Foster, Director of Research and Development at Imagetek
Soffront Lead Management
Know exactly where each lead has come from and all interactions. Qualify and track leads from multiple campaigns and hand them off to the correct sales representative.
Maximize the lead-generation potential of your web site through easy to configure web forms and capture leads from your website directly into CRM. More details on Lead Management …
What’s included:
- Web forms – capture leads from the web
- Email integration – capture lead from emails
- Lead assignment and routing
- Lead management
Soffront Email Marketing
Create and execute targeted email campaigns to thousands of prospects and customers.
Create stylish HTML or Text messages and put a personal touch with mail merge fields. Pick an email template or write your own message using an easy to use HTML editor.
Send email campaigns with on demand or schedule them to go out automatically.
What’s included:
- Email templates
- Targeted email lists
- Subscription management
- Scheduled or on-demand execution
- Tracking and analytics
Soffront Drip Marketing
Nurture your leads automatically by sending a sequence of automatic personalized emails to new and existing subscribers over a period of time. Once you create a drip campaign, you will not have to worry about it again.
The possibilities with drip campaigns are endless – send a welcome message to all new subscribers, a coupon on a particular month, a happy birthday or anniversary greeting, and much more.
What’s included:
- Email templates
- Targeted email lists
- Subscription management
- Sequenced series of emails
- Tracking and analytics
Soffront Direct Marketing
Create and send personalized direct mailers to your contacts. It is integrated with Microsoft Word to create and print campaign messages in document format for the target audience.
Create your direct mail fliers, mailing labels, envelopes, etc by using mail merge fields and target it to specific segments of your contact list.
What’s included:
- Word integration
- Mail merged Word templates
- Targeted labels and addresses
Soffront Email Processing
Address the ever-increasing volume of email inquiries cost effectively.
Soffront Email Response provides a closed loop email solution with the ability to close an email inquiry with no manual intervention. Soffront can process multiple e-mail accounts and create tickets, leads, defects, etc directly from the incoming email messages.
Respond faster to email inquiries by analyzing incoming emails, route them automatically to the right sales or marketing person, create a lead automatically, and send an intelligent auto response.
What’s included:
- Email processing
- Email routing rules
- Automated replies
Soffront Marketing Analytics
Get timely, fact-based insight into the entire marketing process for continuous improvement.
Measure and understand the effectiveness of your marketing initiatives. Soffront Marketing Automation not only tracks response rates and ties revenue to specific campaigns, but also enables you to analyze marketing campaigns using pre-built ROI reports.
Reports on campaign effectiveness combine campaign response analysis with budget to show the complete ROI achieved by each marketing initiative.
What’s included:
- Real-time marketing dashboards
- Campaign performance reports
- Marketing ROI reports
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