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Marketing Automation

Soffront Marketing Automation Software provides a closed loop solution for campaign planning, execution and results measurement.

With our Marketing Automation Software, plan multi-channel campaigns using a configurable workflow for design, approval and rollout. Collaborate with multiple departments and create a cross functional action plan. Slice and dice information to optimize your marketing strategy. Execute personalized and targeted direct and electronic campaigns to acquire new prospects and strengthen existing relationships. Measure the results of the campaign in real-time to get a handle on campaign ROI. Monitor the results continuously and improve marketing ROI.

Soffront is helping us improve sales cycle visibility, customer service, and new market development. It’s great to be able to analyze history, but even better to be able to analyze the future. Soffront helps us determine the most effective means of reaching our revenue goals.

- Hal Harvey President and CFO, Celeritas Group.

Soffront CRM allows us to improve in numerous areas. We can now better manage our sales cycle, produce superior sales reports, and more thoroughly track and report on congressionally mandated outreach requirements.

- Wayne Gardella Vice President, EXIM Bank

Lead Management

Know exactly where each lead has come from and all interactions. Qualify and track leads from multiple campaigns and hand them off to the correct sales representative.

Maximize the lead-generation potential of your web site through easy to configure web forms and capture leads from your website directly into CRM.

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Email Marketing

Create and execute targeted email campaigns to thousands of prospects and customers. Send email campaigns with on demand or schedule them to go out automatically.

Create stylish HTML or Text messages and put a personal touch with mail merge fields. Pick an email template or write your own message using an easy to use HTML editor.

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Email Processing

Address the ever-increasing volume of email inquiries cost effectively. Soffront Email Response provides a closed loop email solution with the ability to close an email inquiry with no manual intervention. Soffront can process multiple e-mail accounts and create tickets, leads, defects, etc directly from the incoming email messages.

Respond faster to email inquiries by analyzing incoming emails, route them automatically to the right sales or marketing person, create a lead automatically, and send an intelligent auto response.

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Marketing Analytics

Get timely, fact-based insight into the entire marketing process for continuous improvement. Measure and understand the effectiveness of your marketing initiatives. Soffront Marketing Automation not only tracks response rates and ties revenue to specific campaigns, but also enables you to analyze marketing campaigns using pre-built ROI reports. Reports on campaign effectiveness combine campaign response analysis with budget to show the complete ROI achieved by each marketing initiative.

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