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This new release adds considerable enhancements including increased marketing and sales capabilities, improved customer support functionalities, enhanced automation, and better integration.
Increased Marketing and Sales Capabilities
Soffront expanded the marketing capabilities of the software to improve sales effectiveness. A new survey module allows surveys to be designed, executed, and tracked. Enhanced calendar filtering allows salespeople to better manage their priorities and activities. A Marketing Calendar increases visibility of marketing initiatives to all marketing and sales teams.
Version 8.6 also enhances reporting, performance, direct mail and telephone marketing, and document management.
Improved Customer Support Functionalities
Soffront CRM 8.6 includes a module to manage Service Level Agreements. It also includes a professional services module for service providers to plan, execute, and manage customer projects. Other support enhancements include automatic email processing and response, and collaboration among departments, customer forum, and self-service.
Enhanced Automation
Soffront CRM 8.6 includes a visual workflow designer and a process automation module to improve a company’s ability to execute business processes. Tasks are automatically scheduled within any step of a workflow, ensuring that specific tasks are executed as planned.
Better Integration
Soffront CRM 8.6 improves integration with Microsoft Outlook. Greater flexibility and functionality allow customers to file Outlook emails easily within the CRM system, saving time and improving data collection. V8.6 also enhances integration with back office applications and configuration management software such as Perforce and other Microsoft office products.
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 Soffront
CRM Q&A
Question:
How
can I upgrade to Soffront 8.6?
Answer:
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Log
on to Soffront Customer Portal with your Customer ID and
email.
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Download
version 8.6 software and documentation.
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Submit
a support ticket to schedule an upgrade appointment with
Soffront technical support.
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Technology Marketing Corporation (TMC®)’s Customer Interaction Solutions® magazine (www.cismag.com) has named Soffront CRM as a recipient of a CRM Excellence Award for 2006. Customer Interaction Solutions® has been the premier publication in the CRM, call center and teleservices industries since 1982.
Soffront offers an integrated CRM solution that spans the enterprise. Soffront CRM is powerful, flexible and affordable. It readily adapts to a company’s processes, workflows and data needs. Soffront CRM is available as an ASP hosted solution or as on-premise software. Soffront CRM is quick to implement, easy to use and offers powerful tools to integrate with back office solutions.
“We are pleased to be recognized for the quality of CRM products and services we provide to our customers,” says Manu Das, Soffront president.
"We are successful because we provide an unbeatable combination of flexible products, outstanding service, innovative licensing, and a lengthy track record of successful CRM
implementations.”
The CRM Excellence Award winners for 2006 will be published in the May and June issues of Customer Interaction Solutions® magazine.
Click here to find out more about this
whitepaper.
Customer of the month - Javelina Software
Javelina Software has deployed Soffront’s popular CRM software to replace disparate systems and databases. Soffront’s CRM solution is helping Javelina, a producer of network administration software, to streamline and automate numerous processes and better support its remote workers.
Using Soffront CRM, Javelina Software replaced various databases such as contact, accounting, technical support, and web-site downloads into a single, comprehensive CRM solution. Additionally, the company can now support their remote workers - an estimated eighty percent of their staff - because of Soffront’s web-based interface.
“We eliminated duplicate databases and reduced manual data entry through automation, yet we’ve increased the recorded information for each customer and allowed all employees direct access to this data,” explained Ritchie. “We can easily create email marketing campaigns and reports/queries to evaluate customer trends, sales productivity, and marketing effectiveness. And finally, we have automated the workflow in general, but specifically for sales leads and technical support incidents.”
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