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“We needed a browser-based solution with a powerful platform that would integrate easily into our existing system and give us a common user-interface. After evaluating the cost and features of competing products, we chose Soffront, because it had all of the features we wanted at a competitive price.”
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Giacomo
Lorenzin,
CEO and president of HiT Software
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HiT Software installs Soffront CRM to improve Customer Support and Sales Automation
Background:
HiT Software, www.hitsw.com, provides relational database access middleware for Windows and Java applications. HiT Software products include Allora XML middleware, SQL middleware, and DB2Motion replication. These products help organizations "Open Up their Data" for maximum value.
Requirements:
“We know that excellent customer support is one of our key competitive strengths. With that in mind, we wanted a CRM product that was feature-rich, easy to manage and reasonably priced,” said Giacomo Lorenzin, CEO and president of HiT Software. “We needed a browser-based solution with a powerful platform that would integrate easily into our existing system and give us a common user-interface."
Solution:
HiT Software, Inc. has deployed Soffront’s popular SOFFRONT CRM solution to improve the company’s entire customer support and sales force automation system. Soffront’s CRM solution has been installed at HiT Software’s main office in San Jose, California and its branch office in Europe.
"After evaluating the cost and features of competing products, we chose Soffront, because it had all of the features we wanted at a competitive price,” said Giacomo Lorenzin, CEO and president of HiT Software.
Results:
HiT Software purchased SOFFRONT CRM in July'91 and has deployed most of the modules including sales force automation, customer support system, and defect tracking. Even in a few short months, Lorenzin has noticed a dramatic improvement. “Since installing SOFFRONT CRM, we can monitor customer support much better,” he said. “Having a better CRM tool allows us to enforce processes better, thereby improving customer service.”
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