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 Sell More, Work Smart

To sell more, you want to spend more time in selling activities, little time in the CRM Software.

Sales people who switch to Soffront from Salesforce.com report their sales double using Soffront CRM. Salesforce.com takes 20 steps to make and record a phone call; Soffront takes only 3! 20 Steps is a lot of wasted time you could be selling!

Soffront makes you highly productive with fewer steps, less data entry, navigation and scrolling! Soffront provides the information needed in a single view without forcing unnecessary steps that slow you down.

Sell More with Less Navigation

In the common task of making and documenting a phone call to a prospect, Soffront involves just three simple steps, while Salesforce.com requires a cumbersome twenty steps!

Consider this: If a salesperson makes 60 calls a day, multiplied by Salesforce.com’s seventeen additional steps - that’s 1,020 more steps! That is a significant amount of wasted time and it alienates front office staff.

Other CRM Software can slow users down as much as 85 PERCENT! This is due to the way their software works, which is unnatural to YOUR process and is not the way YOU work.

Soffront CRM is designed to accommodate how people really work. It is intuitively designed to provide the information needed, without forcing unnecessary steps that slows users down.

These diagrams illustrate the steps necessary to perform and document a routine phone call in Salesforce.com vs. Soffront CRM. This diagram assumes looking up merely two previous communications and notes prior to making the call.



The traditional design of using multiple screens to display different information is outdated, labor intensive, confusing, and time consuming. Salespeople become frustrated with the multi-screen design and eventually resist using the software or stop using it altogether making it a useless investment.

Soffront CRM is different with a single view approach. It is the logical, intuitive and efficient alternative.

With Soffront CRM, all relevant information is presented in a single view. You can see the entire history, make the call, send email, and document the call and setup the next call, all from a single screen. No need to jump from screen to screen, hunting & pecking and excessive keystrokes. No more missing critical information - it’s all right there in front of you.



This is just one example of what Soffront CRM’s superior architecture means to you. You have more complete and intuitive screens delivering a higher level of flexibility and productivity right out of the box.

Your sales team will recognize the productivity they gain and will diligently use Soffront CRM because it allows them to do their job better and faster and close more business opportunity more professionally. Forecasts become accurate, marketing becomes streamlined, customer service becomes comprehensive, and customers become more highly satisfied.

Sell More with Less Scrolling

With Soffront, you are not restricted to two column screens. You design your screen so that you can reduce the scroll or not scroll at all. Soffront allows you to exceed the two column restriction in other CRM’s, so if you simply create a 4 column form, that is a 50% time savings over the two column forced scrolling.

In addition, when you are looking at the 360 degree view, you have options to view using horizontal tabs or vertical tabs, unlike other competitors who only allow vertical scrolled view.

Sell More with Less Data Entry and Errors

Nothing is more hated than data entry and duplicate data entry. Soffront has a focus on reducing data entry. Soffront allows you to build relations among various elements of the data entry. If you select the country to be USA, it knows the 50 states that you need to pick from. Similarly, you can build your custom relations for your business to speed data entry.

Soffront allows you to narrow down choices based on the context without any programming. Unlike other CRM solutions, Soffront presents relevant data to pick from to avoid mistakes. When it’s your data and natural choices that fit your business, Soffront CRM becomes an extension of your team, not a roadblock to productivity.

There is no need to double enter data in Soffront CRM. Once data is entered, it can be distributed to the consumers of that data wherever they are. Simple rules you setup help to achieve these powerful features. This allows you to view information when you need it and where you need it. By avoiding double entry, you save time and errors.

Sell More with Fewer Steps

With most CRM systems, you are required to complete your activity or task (a phone call for example), and schedule a new activity for a follow up call. That requires too many steps.

With Soffront, you don’t abandon that activity after completion. You simply advance that activity by changing the follow-up date. This saves you steps and time. Most importantly, this accumulates history of communications to the client which saves you a significant time when you are ready to make the follow-up call.

As a second example, when you hire a new employee, the series of tasks that must be performed are automatically created and assigned to the team with necessary deadlines and dependencies. This eliminates many manual steps and ensures nothing falls through the steps while making people accountable to the accurate process.

A third example of Soffront’s added efficiency is found when a new lead is assigned to a sales rep, an activity is created automatically simply by setting up a rule.

Sell More with Easier Access to Your Data

With most CRM systems, accessing data is a many step process. For example, if you want to see the history, you need to navigate to the account record, then contact record, then opportunity record, then attachments, then emails – a process which goes on and on in other CRM’s.

With Soffront you are able to configure your single page view. You can configure to view data from multiple places on one screen. For example, while reviewing an activity, you can view the contact, account information and previous communication history all in one screen. You never have to move away from your current screen to find details and come back to the screen to continue your task.

Similarly, you can consolidate useful data from various places onto one report. You can create a matrix report with only two simple steps and dynamically carry on the what-if analysis by slicing and dicing the data.

Sell More with Easier Process Adherence

Every business has a process to follow for efficiency and business accuracy. Soffront assists in laying out your business process and then requires users to follow that process to avoid mistakes, adhere to the process and gain the productivity that helps you get more done.

Other competitive products do not have a way to lay out your process and steps, making it difficult to adhere to your process and avoid mistakes.

Sell More Working Smart

In summary, unlike other leading competitors, Soffront CRM helps you to work smart with fewer steps, less navigation, less data entry, fewer data entry errors, less scrolling and easier process adherence.

Soffront provides the information needed in a single view without forcing unnecessary steps that slow you down.

As a result, you spend more time in selling activities, little time in the CRM Software.



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