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AMERICAN SPORTS PRODUCTS
GROUP INC. SELECTS SOFFRONT CRM FOR SALES FORCE
AUTOMATION
-- Industry-leading
Software Chosen for Ease of Customization And Faster
Return on Investment --
Fremont, California, November 25, 2002 -- Soffront
Software, Inc., a leading supplier of end-to-end CRM
solutions, today announced that American Sports
Products Group Inc. (ASPG) has installed Soffront
CRM software to help track and distribute national
sales leads to their distributor network. ASPG (www.aspginc.com)
is a privately held holding company and the largest
sports and recreation organization of its kind in
the world.
ASPG consists of three operating companies
specializing in distinctive segments of the sports
and recreational marketplace: Sport Court, Inc.
(Salt Lake City, Utah); SOUTHWEST Recreational
Industries, Inc. (Leander, Texas); and American
Athletic, Inc. (Jefferson, Iowa. ASPG decided to
first implement Soffront SALES at Sport Court in
order to improve the sales lead process of the
company’s external dealer network. Sport Court, Inc.
is the leader in modular suspended and modular
sports floors for a variety of indoor and outdoor
applications. ASPG plans to implement the software
within their other organizations in the future.
“Our national advertising campaigns generate leads
that must be efficiently distributed to an extensive
network of approximately 70 dealers nationwide,”
explained Annika Lundmark, Marketing Director of
Sport Court Inc. “Prior to Soffront CRM, we saved
the leads in a database and followed up with the
dealers on an individual basis. This process was
time-consuming and haphazard. With Soffront CRM, we
can instantly distribute and track the quality of
the lead, thereby measuring the return on our
advertising investment.”
According to Mark McClellan, Senior Developer at
ASPG, Soffront CRM was chosen after an extensive
analysis of numerous competing products. ASPG
selected Soffront for two primary reasons: ease of
customization and faster return on investment (ROI).
1. Ease of Customization
“We needed a solution that could implement a wide
variety of functions for different aspects of our
business,” explained McClellan. “Through
customization efforts, we were able to meet all
outstanding issues.”
2. Faster ROI
“Most competing CRM solutions charge an annual or
usage fee, and some solutions reside on other
company's facilities and servers,” McClellan
continued. “We wanted a solution with a one-time
nominal fee. We also wanted the software to be
installed on our own servers at our own facility.
Soffront met both of these requirements giving us
faster ROI and more control.”
About Soffront
Soffront Software Inc., a pioneer in the CRM market
since 1992, offers end-to-end CRM solutions
consisting of several integrated modules. The main
modules provide the following solutions: customer
and employee help desk management, sales force
automation, marketing automation, asset management,
contact center, self-service knowledge management
and defect tracking. Soffront’s installed base
includes several Fortune 500 companies and mid-sized
businesses across many industries.
Trademarks are the property of their respective owners.
For more information or for executive comment, contact:
Media Contact:
Alison Golan, Golan Public Relations
Phone: 904-230-0349
alison@soffront.com |
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