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AELITA SOFTWARE CHOOSES SOFFRONT CRM TO IMPROVE TECHNICAL SUPPORT FOR CUSTOMERS

-- Soffront CRM Enables Aelita to Support Rapid Growth --

Fremont, California, June 3, 2002 -- Soffront Software, Inc., www.soffront.com , a leading supplier of end-to-end CRM solutions, today announced that Aelita Software has deployed Soffront CRM to improve technical support for customers in such areas as ticketing, tracking, workflow management, help desk and knowledge management. Aelita Software (www.aelita.com) provides comprehensive Windows-centric enterprise management solutions that focus on migration and deployment, administration and provisioning, operations and security, and backup and recovery.

“Because of our rapid growth, we continuously have to support more and more customers, while maintaining a high quality of service. Soffront CRM enables us to do that,” said Doug Hazelman, director of technical services at Aelita Software. “This investment is critical in our effort to provide solutions, not just software, for improving the manageability and performance of Windows-centric networks.”

According to Hazelman, two features of Soffront CRM -- ease of customization and web-based functionality – were determining factors in their selection process.

Ease of customization – Soffront CRM is well known in the industry for its ease of customization and flexibility. Aelita Software has customized Soffront CRM extensively and considers this capability extremely important.

Web-based functionality – Because Aelita Software is geographically dispersed and supports customers around the world, they needed a web-based solution that would allow them immediate access to all customer support data from any location.

“Ease of customization has always been a key differentiator between our CRM solution and our competition,” explained Satish Kumar, Soffront CRM Product Marketing Manager. “In order for software to be truly customizable, it must be easy to customize from end-to-end. Many companies claim that their software is customizable, but this is not the case. With Soffront, you can customize tables, fields, workflow and user interface, without any coding. In addition, Soffront’s superior architecture provides a solution that evolves with a company’s changing business.” Kumar concluded, “We are pleased that Aelita Software, like so many other companies, has found Soffront CRM to be the best solution to improve their customer support activities.”

About Aelita
Aelita Software, a Microsoft Gold Certified Partner, provides comprehensive Windows-centric enterprise management solutions that focus on migration and deployment, administration and provisioning, operations and security, and backup and recovery. Aelita ZeroIMPACT™ solutions improve the usability and security of Windows 2000, Active Directory, Microsoft Exchange and .NET infrastructures, while also extending Windows-centric network management to multi-platform enterprises. Aelita Software is headquartered in Columbus, Ohio and can be reached at (800) 263-0036. For more information on Aelita, go to www.aelita.com.

About Soffront
Soffront Software Inc., a pioneer in the CRM market since 1992, offers end-to-end CRM solutions consisting of several integrated modules. The main modules consist of the following solutions: employee and customer help desk management (Soffront HELP DESK), sales force automation (Soffront SALES), marketing automation (Soffront MARKETING), asset management and auditing (Soffront ASSETS), IP-based robust call center (Soffront CONTACT CENTER), self-service knowledge management (Soffront KNOWLEDGE MANAGEMENT) and defect tracking (Soffront DEFECT TRACKING). Soffront’s installed base includes several Fortune 500 companies and small to mid-sized businesses across many industries.

Trademarks are the property of their respective owners. 

For more information or for executive comment, contact: 

Media Contact: 
Alison Golan, Golan Public Relations
Phone: 904-230-0349 
alison@soffront.com

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