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DELPHI TECHNOLOGY INC.
INSTALLS SOFFRONT CRM TO IMPROVE SALES FORCE
AUTOMATION
-- Soffront’s CRM Software Helps Geographically
Dispersed Sales Force More Effectively Coordinate
Lengthy Sales Cycle of High Value Leads --
Fremont, California, September 4, 2003 -- Soffront
Software, Inc., a leading supplier of end-to-end CRM
solutions, today announced that Delphi Technology
Inc. (dti) has installed Soffront CRM in an ASP
model to help their sales force track, maintain, and
report the lengthy and detailed sales cycle of high
value leads. dti (www.delphi-tech.com)
is a leading provider of information technology to
the risk and insurance industry.
“Prior to Soffront CRM, we were using database
contact management software that was cumbersome,
because it did not allow us to easily update and
distribute data. In addition, we had to compile
numerous reports manually, which was a very time
consuming and sometimes, inaccurate process,”
explained Jon Loveless, Director of Sales Support at
dti. “Since our sales cycle is lengthy, the amount
of data we need to track, analyze and share is huge.
Soffront has allowed us to manage the sales process
more effectively and accurately.”
According to Loveless, dti chose Soffront CRM in an
ASP model because they needed a solution that could
be deployed quickly, easily and would not place an
additional burden on their IT staff. dti was also
looking for a product that was cost effective,
web-based and extremely customizable. “We have
remote sales staff that must be able to access
information via their Internet browser from anywhere
in the country; therefore, web-based functionality
is extremely important,” explained Loveless. “We
were also looking for a cost effective solution that
was geared toward the sale of large ticket items
with long sales cycles. Although Soffront did not
offer this specifically, it was easily configured to
meet these needs.”
Three features of the software are of particular
importance to the day to day sales and marketing
process at dti: pipeline reports, campaign/event
tracking, and ease of attaching files to an account.
Pipeline reports: dti is now able to produce
pipeline reports quickly and easily, which is an
immense improvement over the manual reporting
process they had previously. The reports enable dti
to know where they stand with every lead in the
sales process, resulting in better visibility of the
opportunities in the sales funnel.
Campaign/event tracking: Using Soffront CRM, dti is
able to track the source of leads and better
understand which events are actually generating
results. This capability allows them to determine
the amount of resources they need to invest in
strategic events. Soffront CRM allows them to
seamlessly import the leads gathered from the card
scanner at the event and assign them to the
appropriate sales people.
File sharing and attachment ease: dti likes the
capability of attaching files to an account, since
they have RFP's, RFP responses, complicated pricing
worksheets and follow up information about each
client. Having all of the files attached to a record
and readily available to anyone needing to review an
account is extremely important in their team selling
process.
Loveless concluded, “Soffront provides us with an
easy to use solution that was quickly up and running
after purchase. We now know exactly where we are at
any given moment in the sales cycle. We can quickly
and easily monitor, analyze and report on every
in-progress opportunity, a capability that is
allowing us to dramatically improve our sales
process.”
About Soffront
Soffront Software Inc., a pioneer in the CRM market
since 1992, offers end-to-end CRM solutions
consisting of several integrated modules. The main
modules provide the following solutions: customer
and employee help desk management, sales force
automation, marketing automation, asset management,
contact center, self-service knowledge management
and defect tracking. Soffront’s installed base
includes several Fortune 500 companies, mid-sized
businesses, federal agencies and local/state
governments.
Trademarks are the property of their respective owners.
For more information or for executive comment, contact:
Media Contact:
Alison Golan, Golan Public Relations
Phone: 904-230-0349
alison@soffront.com |
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