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ENSIM CORPORATION SELECTS
SOFFRONT CRM TO IMPROVE CUSTOMER SERVICE, SALES
AUTOMATION, AND DEFECT TRACKING
--After Extensive Selection
Process, Global Leader in Web-hosting Solutions
Chooses Feature-Rich, Cost-Effective Soffront CRM--
Fremont, California, March 26, 2002 -- Soffront
Software, Inc., leading supplier of end-to-end CRM
solutions, today announced that Ensim Corporation
has deployed Soffront CRM to help improve the
company's customer service, sales automation, and
defect tracking capabilities. Ensim (http://www.ensim.com),
the global leader in Web-hosting automation
solutions, provides solutions and services to
telecommunications companies, cable companies,
systems integrators and value-added resellers to
help them market and sell application-based services
to small and medium-sized enterprises.
"We were looking for a feature-rich and flexible CRM
solution to provide the highest levels of self
service, customer ticketing and knowledge-base
functions on our Web site," said Jim Macellaro,
director of IT at Ensim Corporation. "We were also
looking for a product that would enable us to
combine all of our separate databases -- defect
tracking, sales force automation, and customer
ticketing -- into a single, effective, and
easy-to-use database."
Ensim used a very sophisticated selection process to
ensure that they chose the best CRM product for
their needs. "To ensure that the CRM software we
selected met our goals, we put together a detailed
list of criteria and then weighted each need based
on importance, " said Macellaro. "Soffront CRM
easily topped the ranking, giving us the most
features we needed for the best price."
According to Marcellaro, three key features
Web-based functionality, Flexibility and Integration
-- were important differentiators between Soffront
CRM and other solutions.
Web-based functionality -- Because Soffront CRM is
completely Web-based, Ensim's customers, partners,
or employees from all around the world have
immediate access to the company's key information
via a Web browser. In addition, Soffront CRM can be
managed from the server, instead of the desktop,
thereby saving time and money with installs and
updates.
Flexibility -- Soffront is well known in the
industry for the flexibility of its software and its
ease of customization. End users at Ensim are able
to configure the software according to individual
preference a small but significant capability. In
addition, a flexible architecture allowed Ensim's IT
staff to easily customize capabilities on top of
Soffront's code without concerns that upgrades will
destroy their code.
Integration -- Soffront provides an integrated CRM
for sales, customer service and defect tracking.
This pre-built integration eliminates the need for
Ensim to write interfaces between modules. Ensim's
users need not enter data at two different places,
and they can make sense of the integrated data
easily.
"Our completely web-based Soffront CRM is built from
the ground up to take advantage of the latest
technology," explained Satish Kumar, Soffront CRM
Product Marketing Manager. "Many of our competitors
have web-enabled CRM software that is in reality a
'patch job'. It allows them to claim functionality
that may exist, but in a much less robust form."
Kumar concluded, "We are pleased that Ensim, like so
many of our customers, are satisfied with the
performance and price of our CRM solution."
Soffront Software Inc., a pioneer in the CRM market
since 1992, offers end-to-end CRM solutions
consisting of several integrated modules. The main
modules consist of the following solutions: employee
and customer help desk management (Soffront HELP
DESK), sales force automation (Soffront SALES),
marketing automation (Soffront MARKETING), asset
management and auditing (Soffront ASSETS), IP-based
robust call center (Soffront eCALL CENTER),
self-service knowledge management (Soffront
KNOWLEDGE MANAGEMENT) and defect tracking (Soffront
DEFECT TRACKING). Soffront's installed base
includes several Fortune 500 companies and small to
mid-sized businesses across many industries.
Trademarks are the property of their respective owners.
For more information or for executive comment, contact:
Media Contact:
Alison Golan, Golan Public Relations
Phone: 904-230-0349
alison@soffront.com |
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