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HiT SOFTWARE INSTALLS
SOFFRONT CRM TO IMPROVE SALES AND CUSTOMER SUPPORT
SYSTEM
--SOFFRONT CRM Used
Company-wide for Entire Sales and Service Process--
Fremont, California, March 26, 2002 -- Soffront
Software, Inc., a leading supplier of
enterprise-wide CRM solutions, today announced that
HiT Software, Inc. has deployed Soffront’s popular
SOFFRONT CRM solution to improve the company’s
entire customer support and sales force automation
system. Soffront’s CRM solution has been installed
at HiT Software’s main office in San Jose,
California and its branch office in Europe. HiT
Software provides relational database access
middleware for Windows and Java platforms.
“We know that excellent customer support is one of
our key competitive strengths. With that in mind, we
wanted a CRM product that was feature-rich, easy to
manage and reasonably priced,” said Giacomo Lorenzin,
CEO and president of HiT Software. “We needed a
browser-based solution with a powerful platform that
would integrate easily into our existing system and
give us a common user-interface. After evaluating
the cost and features of competing products, we
chose Soffront, because it had all of the features
we wanted at a competitive price.”
HiT Software purchased SOFFRONT CRM in July and has
already deployed most of the modules including sales
force automation, customer support system, and
defect tracking. Even in a few short months,
Lorenzin has noticed a dramatic improvement. “Since
installing SOFFRONT CRM, we can monitor customer
support much better,” he said. “Having a better CRM
tool allows us to enforce processes better, thereby
improving customer service.”
“When a company uses our product in every department
and in every step of the process, it demonstrates
how truly effective the software is,” said Manu Das,
the founder and president of Soffront. “SOFFRONT CRM
provides a total solution for HiT Software including
lead generation, quote creation, sales, online
customer service, employee helpdesk, order
processing and return merchandize authorization (RMA).”
SOFFRONT CRM is a single application consisting of
several tightly integrated modules including:
internal and external help desk management (TRACKWeb
Help Desk), sales force and marketing automation
(TRACKWeb Sales), defect tracking (TRACKWeb
Defects), asset management (TRACKWeb Assets) and
self-service knowledge management (TRACKWeb KMS)
applications.
Founded in 1994 and based in San Jose, California,
HiT Software, www.hitsw.com, provides relational
database access middleware for Windows and Java
applications. HiT Software products include Allora
XML middleware, SQL middleware, and DB2Motion
replication. These products help organizations "Open
Up their Data" for maximum value.
Soffront Software Inc., a pioneer in the CRM market
since 1992, offers software solutions that include
Web-based marketing and sales force automation;
customer service and employee support system; asset
management and auditing; defect tracking and change
management; and customer and employee self-service
knowledge management. Soffront’s installed base includes
several Fortune 500 companies and a variety of small
to mid-sized businesses. With unmatched
adaptability, lowest cost of total ownership, and
zero-footprint superior web technology, the
company's CRM software is feature-rich, flexible,
and customizable. Soffront is headquartered in the
heart of Silicon Valley with offices worldwide. For
more information visit the company's Web site at
www.soffront.com.
Trademarks are the property of their respective owners.
For more information or for executive comment, contact:
Media Contact:
Alison Golan, Golan Public Relations
Phone: 904-230-0349
alison@soffront.com |
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