|
IVERSON FINANCIAL SYSTEMS
INSTALLS SOFFRONT CRM TO IMPROVE CUSTOMER SERVICE
AND TRACKING
--Web-based Functionality,
Ease of Customization and Superior Value Determined
Selection--
Fremont, California, August 26, 2002 -- Soffront
Software, Inc., www.soffront.com , a leading
supplier of end-to-end CRM solutions, today
announced that Iverson Financial Systems, Inc. has
installed Soffront CRM software to improve customer
service and tracking of information. Iverson
Financial Systems (www.iverson.com) is the premier
provider of market data management services to Wall
Street's leading investment firms. The company is
currently using the Soffront HELP DESK and Soffront
DEFECT TRACKING modules and plans to implement
Soffront SALES in January of 2003.
According to Brian Jones, senior vice president of
Iverson Financial Systems, the company purchased
Soffront CRM in August 2001 because they needed a
better way to capture and distribute customer
information.
Better understanding of customers
“We installed Soffront CRM to be able to better
understand our customer support issues,” explained
Jones. “We needed to know how many clients were
contacting us and why they were calling.”
Company-wide information access
“Before installing Soffront CRM, we were using a
desktop contact management product which caused
synchronization problems with the data between our
offices in New York and California,” continued
Jones. “Because Soffront CRM is web-based, customers
and employees worldwide can easily access the same,
updated information.”
Soffront CRM was selected over competing solutions
because it provided the functionality Iverson
Financial Systems needed at the best price. “When I
first started researching CRM solutions almost 1 ½
years ago, Soffront was the only web-based solution
available with all the features we needed at a
reasonable price,” Jones explained. “Ease of
customization is also a reason we selected the
software. I can easily change fields and customize
the product to meet all of our needs.”
“Web-based functionality and ease of customization
are two key benefits that our customers reference
time and again,” said Manu Das, the founder and
president of Soffront. “In today’s corporate climate
of dispersed workers in multiple offices, a
web-based application is essential to a successful
business. Ease of customization is also important
because everyone’s needs are different. Soffront CRM
is so intuitive that anyone can easily customize the
software with a minimum amount of training from
Soffront.”
Soffront Software Inc., a pioneer in the CRM market
since 1992, offers end-to-end CRM solutions
consisting of several integrated modules. The main
modules consist of the following solutions: customer
and employee help desk management (Soffront HELP
DESK), sales force automation (Soffront SALES),
marketing automation (Soffront MARKETING), asset
management and auditing (Soffront ASSETS), IP-based
robust call center (Soffront CONTACT CENTER),
self-service knowledge management (Soffront
KNOWLEDGE MANAGEMENT) and defect tracking (Soffront
DEFECT TRACKING). Soffront’s installed base
includes several Fortune 500 companies and small to
mid-sized businesses across many industries.
Trademarks are the property of their respective owners.
For more information or for executive comment, contact:
Media Contact:
Alison Golan, Golan Public Relations
Phone: 904-230-0349
alison@soffront.com |
|
|
|
