|
PROLINK, INC. IMPROVES
CUSTOMER SERVICE USING SOFFRONT CRM
-- Web-based Functionality
and Flexibility of Soffront CRM Keeps Global Company
On Top of Constantly Changing Business--
Fremont, California, July 16, 2002 -- Soffront
Software, Inc., www.soffront.com, a leading supplier
of end-to-end CRM solutions, today announced that
ProLink, Inc. has implemented Soffront CRM after a
successful year of using the software in an ASP
model. ProLink, www.goprolink.com, offers
industry-leading expertise and service in golf
course information management using satellite
navigation systems.
ProLink uses Soffront CRM in every department of the
company to improve customer service -- their number
one priority, as the majority of the company’s sales
come from referrals. Soffront CRM helps the company
effectively manage the entire sales and support
process from beginning to end, using integrated
applications for sales force automation, customer
service, asset management and auditing, and
knowledge management. In addition, a defect tracking
module in Soffront CRM assists ProLink in product
development.
ProLink began using Soffront CRM on an ASP model in
August of 2001, and switched to a permanent license
in May 2002. “We decided to bring the product
in-house after a year with the ASP model because we
were very happy with the results it gave us,” stated
Pannone, Product Manager at ProLink. “When we
started with Soffront CRM, we were working on minor
issues for about 50 of our golf course properties.
Currently, we have no issues. I believe this
improvement is directly related to Soffront CRM. It
allows us to identify issues immediately and track
them all the way through to an effective
resolution.”
ProLink chose Soffront above its competitors because
of the software’s web-based functionality and ease
of customization.
Web-based functionality -- Because ProLink is
a global company with offices and customers
worldwide, they need all of their product and
customer information in a central location that is
accessible to everyone in the company. Pannone
explained, “My one rule is -- if it is not recorded
in Soffront CRM, it didn’t happen!”
Ease of Customization -- According to Pannone,
the software is so flexible that ProLink can quickly
make changes as business needs change. “Because we
have customized the software so extensively, it
doesn’t look anything like the product we looked at
the first day! And the user interface is so
intuitive, even someone without software development
background can easily customize it.”
ProLink was pleased with the transition process of
going from an ASP model to a permanent license and
running Soffront CRM in-house. “Transitioning from
an ASP model to an in-house application is a
monumental task. Without a transition procedure in
place, you could be down for weeks and lose valuable
customer data,” continued Pannone. “Soffront did a
great job for us. We scheduled the outage for 5:00
pm and the transition was complete by 10:00 p.m. --
2 hours ahead of schedule – with no loss of data.”
“I am glad that ProLink is realizing value from
Soffront CRM, like so many other Soffront
customers,” said Manu Das, the founder and president
of Soffront. “Our ASP model is a great way for
customers to try our product. However, we are
confident that once an organization uses Soffront
CRM, they will want to purchase and move it
in-house. That is exactly what ProLink did.”
Soffront Software Inc., a pioneer in the CRM market
since 1992, offers end-to-end CRM solutions
consisting of several integrated modules. The main
modules consist of the following solutions: customer
and employee help desk management (Soffront HELP
DESK), sales force automation (Soffront SALES),
marketing automation (Soffront MARKETING), asset
management and auditing (Soffront ASSETS), IP-based
robust call center (Soffront CONTACT CENTER),
self-service knowledge management (Soffront
KNOWLEDGE MANAGEMENT) and defect tracking (Soffront
DEFECT TRACKING). Soffront’s installed base
includes several Fortune 500 companies and small to
mid-sized businesses across many industries.
ProLink is the #1 GPS/course management system in
the world, with over 250 installations in the United
States, Canada, Japan and Australia. The company’s
patented electronic yardage and web-browser based
management system features tournament scoring and
many other tools to generate course revenue. The GPS
(global positioning satellite)-based system tracks
car and pin positions, using hardware and software
enhancements that make it the most accurate system
available for golf courses. Headquartered in Tempe,
Arizona, ProLink aligned with E-Z-GO, the leading
manufacturer of golf cars worldwide in September
2000. E-Z-GO’s branch network sells and services the
ProLink system worldwide under this agreement.
Trademarks are the property of their respective owners.
For more information or for executive comment, contact:
Media Contact:
Alison Golan, Golan Public Relations
Phone: 904-230-0349
alison@soffront.com |
|
|
|
