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REDLINE COMMUNICATIONS IMPLEMENTS SOFFRONT CRM TO ENSURE COMPREHENSIVE CUSTOMER SERVICE

--Soffront’s Easy to Use CRM solution Chosen to Smooth Launch of Broadband Fixed Wireless Solutions to Customers---

Fremont, California, August 26, 2002 -- Soffront Software, Inc., www.soffront.com , a leading supplier of end-to-end CRM solutions, today announced that Redline Communications Inc., a privately held Canadian company, has implemented Soffront CRM. Redline Communications, www.redlinecommunications.com , selected Soffront’s CRM solution to ensure comprehensive customer service and support as the company launched its broadband fixed wireless solution on August 1.

“We implemented Soffront CRM to make certain that the highest levels of service and support were available to our customers at the introduction of our product,” said Jeff Mulvey, Director Technical Services at Redline Communications. “Our two primary challenges involved tracking trouble tickets and defects, and we felt that Soffront CRM best met our requirements.”

“Redline Communications looked at several other options but ultimately chose Soffront because it was easy to use, easy to customize, web-based and cost effective,” explained Andy Eu, Senior Field Engineer at Redline Communications. “Our goal is to keep our customers happy and solve any challenges that may arise. Using Soffront CRM, we have complete visibility into issues – allowing us to respond efficiently within a timeframe that depends on the severity of the problem.”

Redline Communications is currently using Soffront CRM for web-based ticket submission, customer helpdesk and defect tracking. The company also plans to implement Soffront Laptop -- a feature of the software that allows field service workers to remotely access the CRM system, even without Internet connectivity. A disconnected client can access all of the functions of Soffront CRM, and then synchronize the data at a later time when connectivity is available.

Eu went on to explain that every department in the company is using Soffront CRM – support, sales, marketing and engineering. “Soffront offers a comprehensive CRM solution that can be easily integrated company-wide. We are impressed with the breadth of the Soffront CRM software and are looking into other solutions of the software such as the sales and marketing functions.”

Soffront Customer HELPDESK helps manage customer support tickets from submission to resolution, thereby providing companies with a powerful tool to enhance customer satisfaction, reduce support costs and improve support staff productivity. The trouble ticket workflow is configured to match a company’s support process, and action buttons are dynamically generated to guide support reps through that process. This module ensures that nothing slips through the cracks – identifying where a ticket stands at every step in the process.

Soffront DEFECT TRACKING, tracks product defects and manages enhancement requests from initiation to closure. Defect tracking enhances product quality, increases productivity, and compresses the product release cycle, thereby increasing customer satisfaction and reducing time-to-market. It also provides for test case management and integrates with popular source control packages.

Soffront Software Inc., a pioneer in the CRM market since 1992, offers end-to-end CRM solutions consisting of several integrated modules. The main modules consist of the following solutions: customer and employee help desk management (Soffront HELP DESK), sales force automation (Soffront SALES), marketing automation (Soffront MARKETING), asset management and auditing (Soffront ASSETS), IP-based robust call center (Soffront CONTACT CENTER), self-service knowledge management (Soffront KNOWLEDGE MANAGEMENT) and defect tracking (Soffront DEFECT TRACKING). Soffront’s installed base includes several Fortune 500 companies and small to mid-sized businesses across many industries.


Trademarks are the property of their respective owners. 

For more information or for executive comment, contact: 

Media Contact: 
Alison Golan, Golan Public Relations
Phone: 904-230-0349 
alison@soffront.com

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