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SOFFRONT SPONSORS ABERDEEN
REPORT ON CRM IN SMALL AND MID-SIZE ENTERPRISES
--Complimentary Copy of
Report Now Available through Aberdeen/Soffront--
Fremont, California, May 13, 2008 -- Soffront®
Software Inc., (www.soffront.com)
announced today that they helped sponsor a report
written by Aberdeen Group, a leading business and
technology research firm. The report entitled “CRM
in SME: Sized to Fit” (March 2008) identifies the
strategies, capabilities and enablers that
Best-in-Class firms are using to improve the
performance of their sales force. Over 120 small and
mid-size (SMB) organizations were surveyed to
identify Best-in-Class results.
A complimentary copy of this report is available for
a limited time by Aberdeen in conjunction with
Soffront. To obtain a complimentary copy of the
report, visit:
http://www.aberdeen.com/link/sponsor.asp?spid=30411140&cid=4720
A key finding in the report is that SMB
organizations are pressured by fragmented customer
data. To combat this challenge, Best-in-Class firms
have implemented processes and adopted technologies
to provide the sales force with complete and
accurate customer and prospect information.
“We are not surprised by these results,” explained
Soffront president and founder, Manu Das.
“Prospective customers turn to Soffront to solve the
problem of fragmented data; they are looking for a
cost-effective and comprehensive way to improve
their business processes. Soffront CRM helps
customers streamline the flow of information,
improve productivity, enhance customer satisfaction,
and increase profitability.”
According to the report, the research numbers speak
for themselves about the success of Best-in-class.
For example, the Best-in-Class have seen a 27%
year-over-year increase in average deal size and a
16% reduction in sales cycle time. In contrast, the
Industry Average and Laggards have realized only an
8% increase in year-over-year average deal size. The
gap in numbers is created due to lack of a complete
CRM solution.
About Soffront Software
Soffront Software Inc. has the experience,
technology and focus to serve mid-market companies
seeking CRM solutions. Soffront’s integrated CRM
capabilities include sales, marketing, customer
service, knowledge base, help desk, project
management, order processing, defect tracking and
more. Soffront’s installed base includes Fortune 500
companies, mid-sized businesses, federal, state, and
local governments. Soffront is privately held,
debt-free, and profitable.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based
research and market intelligence that delivers
demonstrable results. Aberdeen plays a key role of
putting content in context for the global direct and
targeted marketing company. For additional
information, visit Aberdeen http://www.aberdeen.com
or call (617) 723-7890.
Trademarks are the property of their respective owners.
For more information or for executive comment, contact:
Media Contact:
Alison Golan, 904-230-0349
Alison.Golan@Soffront.com |
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