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Soffront Software Receives 2006 Product of the Year Award from Communications Solutions

Soffront CRM v. 8.6 Honored for Outstanding Innovation 

Fremont, California, June 27, 2007 — Soffront® Software Inc., (www.soffront.com) announced today that Technology Marketing Corporation’s (TMC) Communications Solutions (www.tmcnet.com/comsol) has named Soffront CRM v. 8.6 as a recipient of a 2006 Product of the Year Award. 

“Soffront is the mid-market CRM leader because we’re constantly updating and improving our products to better meets the needs of our customers,” said Manu Das, president of Soffront. “We are pleased to be recognized by TMC for our latest release of Soffront CRM and our steadfast determination to provide innovation, excellence and quality in all of our products.” 

Soffront CRM v. 8.6 was released in 2006 with the addition of considerable enhancements including increased marketing and sales capabilities, improved customer support functionalities, enhanced automation, and better integration. Soffront CRM helps mid-sized companies or departments of larger companies be more competitive by better facilitating information with current customers, potential customers, employees, partners, and suppliers.

A CRM pioneer since 1992, Soffront offers a complete CRM solution that spans the enterprise with integrated CRM capabilities. Designed to readily adapt to a company’s processes, workflows, and users, Soffront CRM is flexible, powerful, and affordable. Soffront offers a variety of implementation options including on-demand, on-site, host-to-purchase, and concurrent or named seats.

“Soffront has been recognized with a 2006 Product of the Year Award for their excellence in technological advancement and application refinement,” said Rich Tehrani, TMC President and Group Editor-in-Chief of Communications Solutions. “Soffront has proven they are committed to quality and excellence in solutions that benefit the customer experience as well as ROI for the companies that use them. I am pleased to honor their hard work and accomplishments and look forward to more innovative solutions from them in the future.”

The seventh annual Communications Solutions Product of the Year Award recognizes the vision, leadership and attention to detail that are the hallmarks of the prestigious award. The most innovative products and services brought to market in 2006 have been selected as recipients of this year’s Communications Solutions Product of the Year Award for their groundbreaking achievement. 

The 2006 Product of the Year Award winners can be found on the Communications Solutions Web site.

About Soffront
Soffront Software Inc. has the experience, technology and focus to serve mid-market companies seeking CRM solutions. Soffront’s integrated CRM capabilities include sales, marketing, customer service, knowledge base, help desk, project management, asset/inventory management, order processing, defect tracking and more. With more than 2,500 CRM customers worldwide, Soffront’s installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.


About TMC
Technology Marketing Corporation (TMC) publishes four print publications: Customer Inter@ction Solutions, INTERNET TELEPHONY Magazine, IMS Magazine and Unified Communications (launching summer 2007). 

For more information about TMC, visit www.tmcnet.com.

Company Contact:
Alison Golan
904-230-0349
Alison@soffront.com

TMC Contact: 
Jan Pierret
203-852-6800, ext. 228
jpierret@tmcnet.com 

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