AXIA AUDIO INCREASES SALES
PRODUCTIVITY AND ENHANCES CUSTOMER SUPPORT USING
SOFRRONT CRM
Fremont, California, February 09, 2009 –
Soffront® Software Inc., www.soffront.com, the
leader of mid-market CRM software, today announced
that Axia Audio (www.axiaaudio.com) is using
Soffront CRM to better manage sales opportunities
and customer support. Axia specializes in digital
audio routing, mixing and distribution systems for
broadcast and other pro-audio applications.
After considering approximately two dozen solutions,
Axia selected Soffront CRM in 2006.”We were looking
for a hosted solution that was easy to use and quite
customizable. We found that some products had an
impressive user interface but were challenging to
customize. Others that were easy to customize were
difficult to navigate,” explained Marty Sacks, vice
president of Axia. “Soffront provided us with the
best combination of simplicity and customization.”
According to Sacks, Soffront increases productivity
in their sales department by providing a full, 360
degree view of their customers. “Using automated
tools in Soffront, our sellers can inform management
on the status of opportunities and how best to close
them.” Sacks summarized, “Soffront allows our sales
force to spend more time doing what they do
best—selling.”
Customer support at Axia has also improved with
Soffront CRM. According to Sacks, Axia is the first
broadcast console manufacturer to provide 24x7
customer support, and Soffront helps them do that
more effectively. “The sun never sets on our
business. If a customer calls in the morning and
then calls back late that night, any customer
support employee can help them. The customer’s
complete history is quickly and easily available,
ensuring the fastest possible resolution to every
issue.”
About Soffront
Soffront Software Inc. has the experience,
technology and focus for mid market companies
seeking CRM solutions. A CRM pioneer since 1992,
Soffront spans the enterprise with integrated CRM:
sales, marketing, customer service, knowledge base,
help desk, project management, asset/inventory
management, order processing, defect tracking and
more. Soffront CRM is flexible, powerful, and
affordable. It is designed to readily adapt to a
company’s processes, workflows, and users. With
on-demand, on-site, or host-to-purchase options,
floating or named seats, Soffront is the perfect
choice for mid-size companies. With more than 2,500
CRM customers worldwide, Soffront’s installed base
includes Fortune 500 companies, mid-sized
businesses, federal, state, and local governments.
Soffront is privately held, debt-free, and
profitable.
Trademarks are the property of their respective owners.
For more information or for executive comment, contact:
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