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BLIMPIE® SELECTS SOFFRONT
CRM
--Soffront CRM Chosen over
Well-Known Competitors for Out-of-the-Box
Automation, Flexibility, and Price--
Fremont, California, December 20, 2004 --Soffront
Software, Inc. (www.soffront.com), a leading
supplier of end-to-end CRM solutions specifically
designed for the mid-market, today announced that
Blimpie International, Inc. has purchased and
deployed Soffront CRM to improve sales force
automation (SFA) and customer service. Blimpie (www.blimpie.com)
is a global restaurant franchiser, best known for
submarine sandwiches and salads.
Prior to selecting Soffront, Blimpie used
spreadsheets to qualify and track prospective
franchise candidates—a workload intensive process.
Blimpie also did not have a central repository to
track and handle all customer and employee issues.
Because Blimpie is experiencing tremendous growth,
the company needed a way to automate its current
manual processes, which were time consuming and
inefficient.
“Blimpie chose Soffront CRM above other competitors
because of Soffront’s out-of-the-box automation and
flexibility,” explained Eli Yaron, Blimpie’s acting
CTO, software consultant, and implementation expert.
“Soffront’s feature-rich functionality and ease of
customization has allowed Blimpie to experience
rapid deployment and rapid results.”
“Compared with other Windows-based solutions,
Soffront offers a stronger product, with more
process automation, better workflow processes, and a
high degree of flexibility. It is extremely easy and
fast to customize the Soffront software to match our
workflow, compared with other solutions that require
a support staff to spend days, weeks, or months in
custom programming,” Yaron continued. “Additionally,
Soffront’s licensing scheme is a huge cost savings
to us. Most software companies license their product
per end user, compared with Soffront, who licenses
their software per concurrent user.”
About Blimpie
With headquarters in Atlanta, Georgia, Blimpie
International, Inc. is a global franchiser of
several branded quick-service concepts. The Blimpie
brand has grown to approximately 1,700 franchised
restaurants across the U.S. and 13 foreign
countries. Blimpie International, Inc. was founded
in 1964 in Hoboken, New Jersey.
About Soffront Software
Soffront has the experience, technology and focus for mid-market companies seeking CRM solutions. A pioneer of CRM since 1992, Soffront offers end-to-end, fully integrated CRM solutions spanning Marketing and Sales Force Automation, Quotation, Order and Inventory management, Customer Service and Help Desk Software. Soffront also offers the greatest flexibility to configure and customize. Soffront’s customers include Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable. For more information, visit www.soffront.com.
Trademarks are the property of their respective owners.
For more information or for executive comment, contact:
Media Contact:
Alison Golan, Golan Public Relations
Phone: 904-230-0349
alison@soffront.com |
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