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DIAL TELECOM ROMANIA IMPROVES CUSTOMER SERVICE AND RELATIONSHIPS USING SOFFRONT CRM

Fremont, California, March 31, 2008 -- Soffront Software, Inc. (www.soffront.com), a leading supplier of end-to-end CRM solutions specifically designed for the mid-market, today announced that Dial Telecom Romania (DTR) chose Soffront CRM to improve customer service and communication. DTR (www.dialtelecom.ro) is a regional telecom holding company, meeting the demanding and sophisticated needs of corporate customers in Central-East European markets.

“A key corporate value at DTR is the belief that the customer always comes first,” explained George Rizescu, IT and billing manager for DTR. “With that in mind, we wanted a superior tool that would help improve customer service and more effectively handle customer information.”.

In June 2006 DTR selected Soffront CRM over leading CRM companies such as Oracle, SAP and Microsoft. DTR purchased the CRM server suite through Soffront’s local partner, Printec (www.printec.ro).

According to Rizescu, “We choose Soffront because the application fulfilled most of our requirements, the solution fell within our project budget, and it could be successfully implemented within a reasonable amount of time. Soffront CRM was ideal for our needs because of features such as process automation, workflow processes, and a customer portal.” 

Rizescu explained that since going live with Soffront CRM, DTR has achieved improved management of customer information. “With the business workflow we can now see if we have a problem and implement corrective actions right away. Soffront CRM allows us to react faster, so that our customers receive better service.”

Using Soffront, DTR has a great deal of customer information at their fingertips. And with the help of Soffront CRM reporting, they can aggregate this information and improve efficiency.

According to Rizescu, DTR was particularly happy with Soffront’s Customer Portal. “We wanted our customers to easily access all relevant information online. Using Soffront, customers can quickly view important items such as invoices, billing details, purchased products, and special offers.”

Rizescu concluded, “Soffront did an excellent job with their CRM application. Soffront CRM is a robust solution that we quickly implemented and easily customized to match our business processes.”

 

About Soffront Software
Soffront Software Inc. has the experience, technology and focus for mid market companies seeking CRM solutions. A CRM pioneer since 1992, Soffront spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base, help desk, project management, asset management, order processing, issue tracking and more. Soffront CRM is flexible, powerful, and affordable. It is designed to readily adapt to a company’s processes, workflows, and users. With on-demand, on-site, or host-to-purchase options, floating or named seats, Soffront is the perfect choice for mid-size companies. Soffront’s installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

Trademarks are the property of their respective owners. 

For more information or for executive comment, contact: 

Media Contact: 
Alison Golan, 904-230-0349 
Alison.Golan@Soffront.com

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