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HEALTHTEC SOFTWARE UPGRADES
SOFFRONT CRM TO IMPROVE SALES, MARKETING, AND
SERVICE
Fremont, California, December 7, 2004 --Soffront
Software, Inc. (www.soffront.com), a leading
supplier of end-to-end CRM solutions specifically
designed for the mid-market, today announced that
HealthTec Software, Inc. has upgraded to the latest
version of Soffront CRM, version 8.0, to improve
tracking and management of their Sales and Marketing
processes and to implement a full-featured customer
portal on their web site. HealthTec Software (www.foxmed.com)
is a leading provider of medical and dental practice
management software.
HealthTec originally purchased Soffront software in
1995 to assist their development department in
tracking design requests and program fixes. In 2002,
HealthTec added the Soffront Helpdesk and Sales
modules to improve technical support as well as
customer service and sales functionality. With
Soffront’s release of Soffront CRM version 8.0 in
2003, HealthTec added even more functionality and
purchased the Soffront Customer Portal module.
“Over the past three years, our business model has
changed dramatically—from a reseller driven model to
a direct sales driven model with resellers,”
explained Andre Fidellow, Vice President of
HealthTec. “Soffront CRM is so flexible and easy to
customize, that the software changed with us to meet
our growing needs. In the past two years, we have
re-worked the flow of Soffront CRM to better handle
this new “end-user based” support model.”
Fidellow went on to explain that with the recent
expansion of their direct sales and marketing
departments, the sales representatives needed to
better manage their current and prospective
accounts. “Soffront’s latest version of Soffront CRM
will help us better organize and evaluate our sales
data, resulting in higher conversion and closing
rates.”
HealthTec is implementing the Soffront Customer
Portal to improve efficiency and allow customers the
option of "self-support" with 24/7 availability.
Most CRM systems are designed for users within a
company to access data to support customers, to
provide information about prospects, or to support
tickets. Portals, on the other hand, are system
components that allow those outside the CRM system
to gain access to relevant information.
“The Soffront Customer Portal will allow us to offer
a full-featured portal to our customers,” concluded
Fidellow. “We can now offer more training and
technical support content, resulting in a higher
level of service.”
About HealthTec Software
HealthTec Software, Inc. is a leading supplier of
complete, reasonably priced practice management
systems for medical and dental practices. FoxMed™
and FoxDent™ offer easy to use, yet sophisticated
features such as financial analysis and claims
tracking, seamless electronic claims solutions,
complete patient and resource scheduling, and
efficient transaction posting.
About Soffront Software
Soffront has the experience, technology and focus for mid-market companies seeking CRM solutions. A pioneer of CRM since 1992, Soffront offers end-to-end, fully integrated CRM solutions spanning Marketing and Sales Force Automation, Quotation, Order and Inventory management, Customer Service and Help Desk Software. Soffront also offers the greatest flexibility to configure and customize. Soffront’s customers include Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable. For more information, visit www.soffront.com.
Trademarks are the property of their respective owners.
For more information or for executive comment, contact:
Media Contact:
Alison Golan, Golan Public Relations
Phone: 904-230-0349
alison@soffront.com |
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