THE JD SILVETTI GROUP
AUTOMATES SALES AND MARKETING USING SOFFRONT CRM
Fremont, California, February 16, 2009 –
Soffront® Software Inc., www.soffront.com, the
leader of mid-market CRM software, today announced
that two companies within The JD Silvetti Group. (www.silvettigroup.com)
are using Soffront CRM to automate and more
efficiently track sales and marketing activities.
Marine Surveys, LLC and APS, LLC (headquartered in
Lafayette, Louisiana) are subsidiaries of The
Silvetti Group and specialize in different segments
of the marine survey industry.
The Silvetti Group purchased Soffront CRM in August
2008 to provide its companies with a powerful and
customizable database. The software is currently
being used by the sales and marketing departments of
Marine Surveys and APS. Both companies plan to
expand the software’s usage in the future to other
departments, such as warehousing, operations, and
administration.
According to Frank Donovan, Director of Marketing,
Soffront CRM was selected after a thorough analysis
of CRM vendors. “Using the Internet, I spent six
weeks researching different CRM choices. In the end,
I chose Soffront because the software was extremely
flexibile and the sales people were accommodating
without being pushy. I also liked that Soffront
provided floating licenses, because it gives us more
for our money.”
Although Soffront has only been installed for
approximately six months, Donovan is impressed with
the results. “Moving all of our data into one easily
searchable database allows me to better manage my
sales team and gives our sales force a superior tool
to improve organization. Prior to Soffront, valuable
information about prospects and customers was
getting lost. I am now confident that relevant
information from telephone calls, meetings, and
emails is being saved and utilized.”
About Soffront
Soffront Software Inc. has the experience,
technology and focus for mid market companies
seeking CRM solutions. A CRM pioneer since 1992,
Soffront spans the enterprise with integrated CRM:
sales, marketing, customer service, knowledge base,
help desk, project management, asset/inventory
management, order processing, defect tracking and
more. Soffront CRM is flexible, powerful, and
affordable. It is designed to readily adapt to a
company’s processes, workflows, and users. With
on-demand, on-site, or host-to-purchase options,
floating or named seats, Soffront is the perfect
choice for mid-size companies. With more than 2,500
CRM customers worldwide, Soffront’s installed base
includes Fortune 500 companies, mid-sized
businesses, federal, state, and local governments.
Soffront is privately held, debt-free, and
profitable.
Trademarks are the property of their respective owners.
For more information or for executive comment, contact:
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