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SOFFRONT ADDS ADVANCED OUTLOOK INTEGRATION POWER TO SOFFRONT CRM

Fremont, California, Monday, November 7, 2005 -- Soffront® Software Inc. www.soffront.com, a leading provider of enterprise and hosted CRM Software in the mid-market, today announced a more powerful Advanced Outlook Integration Module. This module provides greater flexibility and functionality to file Outlook emails easily within a CRM system. The new module saves time and enhances record keeping, thereby improving the sales process.

The Advanced Outlook Integration Module allows users to easily link incoming and outgoing Outlook email messages to any record within their CRM system. It also adds a revolutionary subject-oriented capability to better collaborate among employees and customers (whether they are CRM users or not) about support tickets, defects, work orders, or any thing else in the system.

Although most web-based CRM solutions offer some form of Outlook email integration, they do not allow users the freedom to link with all relevant records, nor do they allow collaboration among internal and external users. Without this capability, it is more difficult for users to access information when it is needed, and it limits collaboration among users.

Soffront CRM is the only software that allows the user to link incoming email to any record in the CRM system, thereby improving sales information. For example, a sales person receives an email from a channel partner about an opportunity. The sales person wants to associate this email with the prospect’s record and add it to the opportunity record. With Soffront, the process is completed in a single step.

“These enhancements allow CRM users who use Outlook to easily file emails when and where they are needed and to better collaborate among members,” says Manu Das, president of Soffront. “Better information means better communication, coordination, decisions, and results.”

About Soffront Software
Soffront Software Inc. has experience, technology and focus for mid market companies seeking CRM solutions. A pioneer of CRM since 1992, Soffront offers end-to-end, fully integrated CRM solutions spanning Marketing Automation and Sales Force Automation, Quotation, Order and Inventory management, Customer Service and Help Desk Software of your organization. Soffront’s installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable. 

Trademarks are the property of their respective owners. 

For more information or for executive comment, contact: 

Media Contact:
Alison Golan,
Phone: 904-230-0349
Alison@Soffront.com

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