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SOFFRONT SOFTWARE ACQUIRES SILICON VALLEY CRM

--Acquisition Strengthens Soffront’s Position as a Leading Provider of Mid-Market CRM Solutions--

Fremont, California, July 26, 2004 -- Soffront Software, Inc. (www.soffront.com), a leading supplier of end-to-end CRM solutions specifically designed for the mid-market, today announced that they have acquired Silicon Valley CRM (www.svcrm.com), a CRM solutions provider specializing in solutions for small and mid-sized organizations. The acquisition will strengthen Soffront’s position as a leading provider of CRM solutions to small and mid-sized businesses. The terms of the acquisition were not disclosed.

“With the acquisition of Silicon Valley CRM, we not only increase our customer base by more than 100 companies, we also add valuable expertise to our seasoned team of professionals,” said Manu Das, president and founder of Soffront. “Silicon Valley CRM shares our focus of delivering superior, customized results to small and mid-sized businesses. We believe the resulting partnership will make Soffront even stronger, able to deliver better products, service, and expertise.”

“At Silicon Valley CRM, we have been selling and installing Soffront products for years and are extremely impressed with the technology,” stated Richard Clarke, president of Silicon Valley CRM. "Soffront is a favorite with our customers because it is feature-rich, extremely customizable, web-based and can be deployed at a reasonable cost.” Clarke concluded, “We are thrilled to be a part of the Soffront team.”

Clarke will be joining the Soffront team as Regional Sales Manager. “Richard has many years of experience selling and deploying solutions to the mid-market, and we know he will be a strong and knowledgeable addition to our team,” concluded Das.


About Silicon Valley CRM
Silicon Valley CRM is a leading provider of CRM solutions to small organizations. With more than ten years experience and over 200 installations, Silicon Valley CRM knows what it takes to implement successful, small company, CRM solutions. The majority of CRM implementations in the news today involve large companies with huge budgets and complex CRM needs. Small and mid-sized companies can achieve many of the same results as larger companies, but for a much lower cost and rapid deployments that achieve benefits and ROI quickly.

About Soffront Software
Soffront has the experience, technology and focus for mid-market companies seeking CRM solutions. A pioneer of CRM since 1992, Soffront offers end-to-end, fully integrated CRM solutions spanning Marketing and Sales Force Automation, Quotation, Order and Inventory management, Customer Service and Help Desk Software. Soffront also offers the greatest flexibility to configure and customize. Soffront’s customers include Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable. For more information, visit www.soffront.com.

Trademarks are the property of their respective owners. 

For more information or for executive comment, contact: 

Media Contact: 
Alison Golan, Golan Public Relations
Phone: 904-230-0349 
alison@soffront.com

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