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VENTANA RESEARCH IMPROVES CUSTOMER SERVICE, SAVES TIME, MONEY USING SOFFRONT CRM
Fremont, California, July 19, 2004 --
Soffront Software, Inc. (www.soffront.com), a leading supplier of end-to-end CRM solutions specifically designed for the mid-market, today announced that Ventana Research is using Soffront CRM as a hosted ASP service to improve customer service, save time, and analyze sales/marketing procedures more effectively. Ventana Research (www.ventanaresearch.com) is the preeminent Performance Management research and advisory services firm.
Ventana Research selected Soffront over competing products because Soffront CRM had the features they wanted with the flexibility to easily change the software to meet their needs. “Although some software solutions promised us some additional features in future releases, Soffront CRM had everything we needed now. Competing solutions were also quite rigid compared to the Soffront solution, which allows us to easily modify the software to adapt to our business model,” explained Malcolm Kimberlin, Manager, Market Development at Ventana Research.
“We advocate Aligning Business and IT to Improve Performance, and Soffront CRM is an example of this philosophy in action.” said Mark Smith, CEO & Senior Vice President of Research. Using Soffront’s calendar feature, Ventana Research is able to quickly schedule multiple analysts for meetings by viewing all of their analysts’ calendars on a single screen. “Analysts are also able to better track their services using a “ticketing” feature, which provides us with a detailed analysis of what services we have delivered,” explained Smith.
“This analysis not only helps us improve customer service, but also allows us to be certain that we are delivering on our contractual obligations to our clients. We are in a very competitive business – one in which we must constantly demonstrate superior results. Using Soffront, we are able to quickly provide a comprehensive report that allows our clients to view all aspects of our successful activities and achievements,” continued Smith.
Ventana Research is also saving time with the software, which translates into cost savings. “We understand the importance of leveraging human capital for Workforce Performance Management, and this software allows us to do just that,” explained Smith. “We are probably saving 30-40 man-hours per month because the software automates our reports and campaign mailings so efficiently.” Smith went on to say that they are able to glean insights into their marketing campaigns that were not available previously. “We can now target our messaging and focus our research to fit the concerns and interest of our readers and clients,” Smith concluded.
About Ventana
Ventana Research is the preeminent research and advisory services firm, helping clients maximize stakeholder value with Performance Management throughout their organizations. Putting research in a business and IT context, the company provides insight and education on the best practices, methodologies and technologies that enable clients to leverage assets to understand, optimize, and align strategies and processes to meet their goals and objectives.
About Soffront
Soffront Software Inc. has the experience, technology and focus for mid market companies seeking a CRM software solution. A pioneer in the CRM market since 1992, Soffront offers end-to-end, fully integrated CRM solutions. Soffront’s installed base includes Fortune 500 companies, mid-sized businesses, federal agencies and local/state governments. Soffront is privately held, debt-free, and profitable since 1995.
Trademarks are the property of their respective owners.
For more information or for executive comment, contact:
Media Contact:
Alison Golan, Golan Public Relations
Phone: 904-230-0349
alison@soffront.com |
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