|
SOFFRONT RELEASES NEW
VERSION OF ITS POPULAR CRM SOLUTION FOR THE
MID-MARKET
--New Enterprise
Capabilities Allow Mid-sized Businesses to Improve
Communication, Workflow, and Productivity
Companywide--
Fremont, California, March 8, 2005 -- Soffront
Software, Inc. (www.soffront.com), a leader in
mid-market CRM, today announced the latest version
of their popular CRM software—Soffront CRM version
8.5. Currently available as an on-premise, hosted,
or host-to-own model, this enterprise solution
allows mid-sized businesses to implement an
integrated, affordable, enterprise-wide CRM
solution, resulting in better communication,
enhanced workflow, and improved productivity.
Soffront CRM v8.5 incorporates new modules that
extend the CRM system functionality beyond sales,
marketing, and customer support. With Soffront CRM,
new functionality includes an order processing
module, sales commission, and a framework for
interfacing with popular accounting systems like
Intuit’s QuickBooks and Microsoft Great Plains.
Soffront has the widest set of modules available of
any comparable product, resulting in a truly
advanced enterprise CRM solution at an affordable
price. Soffront CRM now allows every department in
an organization—customer service, helpdesk, sales,
marketing, engineering, accounting, and order
fulfillment—to use one system to track all aspects
of a product or service.
A typical CRM system usually has several components
including sales force automation, marketing
automation, and customer support. CRM systems may
have more advanced capabilities such as a link to
accounting, a customer portal (for customer
self-support), and a knowledge management system.
Soffront CRM offers all of these capabilities plus
additional features—portals for partners, an
employee management system, portals for employees,
an asset management system, defect and requirements
tracking, project and time tracking, order
processing, and sales commissions. The extensive set
of modules and unparalleled customization
capabilities of Soffront CRM create a CRM system
that is built for the entire enterprise at a
mid-market price.
Mid-sized companies typically must purchase separate
systems for different departments, which results in
“islands of information” causing duplication,
expensive integration, and costly delays. Separate
systems also cause workflow and communication
challenges, negatively impacting productivity.
Separate databases hinder a 360-degree view of a
customer, product, or organization resulting in
impaired decision-making. Excessive time, cost, and
complexity are also placed on the IT department
responsible for maintaining numerous systems. With
Soffront CRM, mid-sized companies can now deploy an
enterprise solution specially designed and priced
for the mid-market.
Soffront CRM v8.5 introduces numerous important
capabilities:
Management Dashboards allow management to easily
monitor sales and marketing key performance
indicators and focus resources where they are most
needed,
Upgraded User Dashboards and Dashboard management,
permitting each user to view the information he or
she needs to be effective,
Web Services allow interoperability and easy
integration with other tools,
Integration framework with popular accounting
systems,
Enhanced Outlook integration,
Word integration,
Perforce Integration (with the Defect Tracking
Module),
Improved GUI to make the product even more intuitive
and easier to navigate,
Improved Marketing Campaign engine for email and
print marketing campaigns, and
Improved CRM Portal administration.
About Soffront Software
Soffront has the experience, technology and focus for mid-market companies seeking CRM solutions. A pioneer of CRM since 1992, Soffront offers end-to-end, fully integrated CRM solutions spanning Marketing and Sales Force Automation, Quotation, Order and Inventory management, Customer Service and Help Desk Software. Soffront also offers the greatest flexibility to configure and customize. Soffront’s customers include Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable. For more information, visit www.soffront.com.
Trademarks are the property of their respective owners.
For more information or for executive comment, contact:
Media Contact:
Alison Golan, Golan Public Relations
Phone: 904-230-0349
alison@soffront.com |
|
|
|
