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Soffront Software Receives 2007 CRM Excellence Award from Customer Interaction Solutions Magazine

-- Soffront CRM Singled Out For Helping Clients Improve CRM --

Fremont, California, May 14, 2007 — Soffront® Software Inc., (www.soffront.com) announced today that Technology Marketing Corporation (TMC)’s Customer Interaction Solutions® magazine (www.cismag.com) has named Soffront CRM as a recipient of a 2007 CRM Excellence Award. Customer Interaction Solutions has been the premier publication in the CRM, call center, and teleservices industries since 1982. 

A CRM pioneer since 1992, Soffront offers a complete CRM solution that spans the enterprise with integrated CRM capabilities. Designed to readily adapt to a company’s processes, workflows, and users, Soffront CRM is flexible, powerful, and affordable. Soffront CRM helps mid-sized companies or departments of larger companies be more competitive by better facilitating information with current customers, potential customers, employees, partners, and suppliers. Soffront offers a variety of implementation options including on-demand, on-site, host-to-purchase, and concurrent or named seats. 

“We are pleased to receive this prestigious award for a second year in a row,” said Manu Das, Soffront president and founder. “As the leader of mid-market CRM software, we continue to demonstrate excellence by adding easy-to-use, powerful features and functionalities to our popular CRM suite. When compared with other mid-market CRM solutions, we routinely hear from our prospects and customers that we lead the competition in customization, price, and functionality.” 

“The Eighth Annual CRM Excellence Awards commend the companies that have proven to be true CRM partners to their customers and clients. Soffront has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients’ businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset...their customers,” said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions. 

The Eighth Annual CRM Excellence Award winners have been chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer. The CRM Excellence Award is based on hard data, facts and numbers demonstrating the improvements that the winner’s product has made in a client’s business. The CRM Excellence Award winners for 2007 can be found in the May and June issues of Customer Interaction Solutions magazine. 

About Soffront
Soffront Software Inc. has the experience, technology and focus to serve mid-market companies seeking CRM solutions. Soffront’s integrated CRM capabilities include sales, marketing, customer service, knowledge base, help desk, project management, asset/inventory management, order processing, defect tracking and more. With more than 2,500 CRM customers worldwide, Soffront’s installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable. 

About TMC
Technology Marketing Corporation (TMC) publishes four print publications: Customer Interaction Solutions, INTERNET TELEPHONY, SIP Magazine and IMS Magazine. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. Ranked in the top 2,600 sites in the world by alexa.com*, TMCnet serves more than one million unique visitors each month. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMCnet.com publishes more than 15 topical online newsletters. For more information about TMC, visit www.tmcnet.com. (*alexa.com is an amazon.com company that ranks Web sites by their traffic levels.)


Trademarks are the property of their respective owners. 

For more information or for executive comment, contact: 

TMC Contact: 
Jan Pierret
203-852-6800, ext. 228
jpierret@tmcnet.com

Soffront Contact: 
Alison Golan
904-230-0349 
alison@soffront.com

 

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