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INOVISE MEDICAL SELECTS
SOFFRONT CRM, DEFECT TRACKING MODULE, TO IMPROVE
PRODUCT DEVELOPMENT
--Industry-leading Software
Exceeds Expectations Due to Customization
Capabilities and Return on Investment--
Fremont, California, February 10, 2003 -- Soffront
Software, Inc., a leading supplier of end-to-end CRM
solutions, today announced that Inovise Medical,
Inc. has installed the defect tracking module of
Soffront CRM software to enhance quality processes,
compress product development cycles and improve
customer satisfaction. Inovise Medical (www.inovise.com)
is a privately held cardiac diagnostic company
specializing in low-cost, non-invasive,
technology-based medical solutions.
According to Steve Hesler, Director of Quality and
Regulatory at Inovise Medical, the company
originally purchased the software in early 2002 to
assist in product development, specifically defect
tracking and test report creation and storage.
“Soffront CRM is so feature-rich and customizable
that it not only met that need, but has allowed us
to expand our usage of the tool, thereby saving us
money on other software packages that are required
for FDA compliance,” explained Mr. Hesler. “Soffront
has definitely exceeded our expectations.”
Prior to Soffront, Inovise Medical was using an
in-house development tool that was not compliant
with FDA regulations for electronic records.
Soffront CRM provides for an audit trail as required
by FDA for electronic records management.
Inovise chose Soffront CRM because the software met
the company’s short-term organizational needs and
long-term growth strategy. After researching many
competing solutions, Inovise ultimately selected
Soffront because the product was more customizable,
had an overall superior design, and is expected to
provide the company with a better return on
investment. Inovise is currently considering
purchase of other Soffront CRM modules including
Sales Force Automation and Help Desk.
Soffront Software Inc., a pioneer in the CRM market
since 1992, offers end-to-end CRM solutions
consisting of several integrated modules. The main
modules provide the following solutions: customer
and employee help desk management, sales force
automation, marketing automation, asset management,
contact center, self-service knowledge management
and defect tracking. Soffront’s installed base
includes several Fortune 500 companies and mid-sized
businesses across many industries.
Trademarks are the property of their respective owners.
For more information or for executive comment, contact:
Media Contact:
Alison Golan, Golan Public Relations
Phone: 904-230-0349
alison@soffront.com |
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