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JAVELINA SOFTWARE DEPLOYS
SOFFRONT CRM
--Soffront Streamlines and
Automates Processes, Supports Remote Workers--
Fremont,
California, May 8, 2006 -- Soffront® Software Inc.
(www.soffront.com),
a leader in mid-market CRM, today announced that
Javelina Software has deployed Soffront’s popular
CRM software to replace disparate systems and
databases. Soffront’s CRM solution is helping
Javelina, a producer of network administration
software, to streamline and automate numerous
processes and better support its remote workers.
Using Soffront CRM, Javelina Software replaced
various databases such as contact, accounting,
technical support, and web-site downloads into a
single, comprehensive CRM solution. Additionally,
the company can now support their remote workers -
an estimated eighty percent of their staff - because
of Soffront’s web-based interface.
Javelina selected Soffront over other CRM solutions
because of price, comprehensiveness,
configurability, and web access. “We purchased the
software because it was more cost effective in the
long term to own the software, and we didn’t want
core customer data in someone else’s hands,” said
David Ritchie, president of Javelina Software. “We
looked at other on-premise solutions, but ultimately
selected Soffront because the product was more
robust than the competition.”
Javelina Software is using the software to automate
processes such as lead entry and marketing
campaigns, saving the company several days of manual
work per month. Prior to Soffront, the company would
manually extract emails from numerous databases,
remove duplicates and unsubscribe requests, import
the list into a separate email list program, and
finally send out an email campaign to the massaged
list.
“We eliminated duplicate databases and reduced
manual data entry through automation, yet we’ve
increased the recorded information for each customer
and allowed all employees direct access to this
data,” explained Ritchie. “We can easily create
email marketing campaigns and reports/queries to
evaluate customer trends, sales productivity, and
marketing effectiveness. And finally, we have
automated the workflow in general, but specifically
for sales leads and technical support incidents.”
Soffront Software Inc. has the experience,
technology, and focus for mid market companies
seeking a CRM software solution. A pioneer in the
CRM market since 1992, Soffront offers end-to-end,
fully integrated CRM solutions. Soffront’s installed
base includes Fortune 500 companies, mid-sized
businesses, federal agencies and local/state
governments. Soffront is privately held, debt-free,
and profitable since 1995.
Trademarks are the property of their respective owners.
For more information or for executive comment, contact:
Media Contact:
Alison Golan, Golan Public Relations
Phone: 904-230-0349
alison@soffront.com |
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