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OPERON BIOTECHNOLOGIES SELECTS SOFFRONT CRM TO IMPROVE CUSTOMER SUPPORT, MARKETING, AND SALES
— Soffront Will Provide a Global, Integrated CRM/Order Processing Solution —
Fremont, California, October 16, 2006 --
Soffront® Software Inc. www.soffront.com, a leading provider of CRM software, today announced that Operon Biotechnologies, Inc. www.operon.com, has selected Soffront CRM to improve their customer service, marketing, sales, and IT support desk. Operon Biotechnologies is a global leader in custom oligo nucleic acid synthesis (manufactured using DNA and RNA building blocks.) Their products are used by researchers in the Life Sciences industries.
Soffront CRM will provide Operon with a complete CRM and order processing solution. Operon’s marketing, sales, and customer service departments will use the software for numerous global activities such as accessing comprehensive customer history records, integrating reports, exploring data mining possibilities, and implementing sales and marketing campaigns.
“After screening approximately ten CRM packages and implementing a detailed evaluation on our top five choices, we selected Soffront,” explained Beat Stemmler, Manager IT CRM/ERP at Operon. “Soffront fulfilled all of our requirements better than any other solution. Soffront CRM is extremely flexible and priced within our budget. Additionally, we enjoyed a pleasant, reliable relationship with Soffront support during the entire evaluation period.”
According to Stemmler, Soffront CRM provides Operon with all of the benefits of a standard software package combined with the flexibility needed to implement all necessary customizations and specifications. “The possibilities of the product are amazing; one of the biggest advantages of the software is its flexibility.”
To provide a complete companywide solution Operon purchased numerous modules of the Soffront CRM product suite, including customer service, customer portal, marketing automation, direct mail campaign, sales force automation, employee help desk, and defect tracking. Stemmler continued, “We expect a positive impact on our churn rate, new customer growth rate, and total customer satisfaction. In addition the management and top management will get a tremendously improved system for analysis and decision making.”
About Operon Biotechnologies
Operon Biotechnologies, Inc. is a global supplier of custom nucleic acids for academic research, biotechnology, and pharmaceutical development. Through their production facilities in the US, Germany, and Japan as well as distributors worldwide, Operon provides scientists with standard or highly modified DNA and RNA molecules in both small and large scale amounts to satisfy their oligo requirements. Founded in 1986, Operon is a team of motivated and enthusiastic people whose sole objective is to provide scientists with quality DNA oligos at prices that make sense.
About Soffront
Soffront Software Inc. has experience, technology, and focus for mid market companies seeking CRM solutions. A pioneer of CRM since 1992, Soffront offers end-to-end, fully integrated CRM solutions spanning sales, marketing, customer service and employee help desk. With thousands of customers worldwide, Soffront’s installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.
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