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SOFFRONT
IMPROVES CUSTOMER RELATIONSHIP MANAGEMENT (CRM) WITH
QUICKBOOKS INTEGRATION
Fremont, California, Friday, June 19, 2005 --
Soffront Software Inc. (www.soffront.com), the
leading provider of enterprise and hosted CRM
solutions in the mid-market, today announced that
integration is now available between Soffront CRM
and Intuit's (www.intuit.com) QuickBooks (R)
financial software. This integration offers a higher
level of productivity and effectiveness to Soffront
CRM users.
This integration features seamless integration
between Intuit's QuickBooks and Soffront CRM. It
improves the lead-to-cash process, and significantly
reduces paperwork and processing delays. It provides
critical information about customer's credit
history, invoices and payments information to the
Soffront CRM users increasing the effectiveness of
their efforts.
The two-way integration between Intuit QuickBooks
and Soffront CRM preserves the investment in your
accounting system while extending critical back
office application functions into the front office
to eliminate duplicate work and to increase
visibility.
"Integration with accounting systems is an important
part of our integrated CRM strategy," said Mr. Manu
Das, president and founder of Soffront. "This
integration will increase productivity and
effectiveness by eliminating duplicate work and by
providing access to customer credit history,
invoice, and payment information."
This two-way integration ensures data integrity,
delivery, and security. It enables the user to add
customers to QuickBooks automatically when the first
order is processed in Soffront - eliminating the
need for duplicate entry. This link also brings
invoice and payment details from QuickBooks to
Soffront CRM.
Soffront's integrated CRM system can now manage the
sales process from the new lead through the order
entry, invoicing and payment processes. This enables
better customer management and retention, improved
productivity, and better sales, marketing, and
customer intelligence.
About Soffront Software
Soffront has the experience, technology and focus for mid-market companies seeking CRM solutions. A pioneer of CRM since 1992, Soffront offers end-to-end, fully integrated CRM solutions spanning Marketing and Sales Force Automation, Quotation, Order and Inventory management, Customer Service and Help Desk Software. Soffront also offers the greatest flexibility to configure and customize. Soffront’s customers include Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable. For more information, visit www.soffront.com.
Trademarks are the property of their respective owners.
For more information or for executive comment, contact:
Media Contact:
Alison Golan, Golan Public Relations
Phone: 904-230-0349
alison@soffront.com |
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