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RMI IMPROVES SALES FORCE
PRODUCTIVITY USING SOFFRONT CRM
-- Soffront’s CRM Software
Helps Geographically Dispersed Sales Force Better
Communicate Sales Activities --
Fremont, California, September 15, 2003 -- Soffront
Software, Inc., a leading supplier of end-to-end CRM
solutions, today announced that RMI (www.railcarmgt.com)
is using Soffront CRM in an ASP model to help better
coordinate and communicate sales opportunities and
activities between a geographically dispersed sales
force. RMI is the largest independent provider of
accurate, reliable, comprehensive and secure rail
information services to the transportation industry.
“Soffront CRM allows our sales team to track their
activities and communicate better, ensuring
duplicity of effort does not occur, ” explained Gary
Griswell, Assistant VP of Sales at RMI. “Because of
the nature of our business, our typical customer can
have offices in many different states, regions or
even worldwide. Two members of our sales team may be
working with the very same company – just dealing
with different divisions worldwide. Soffront CRM
ensures that each member of our sales force knows
the status of every account, thereby saving us time
and money.”
According to Griswell, RMI chose Soffront for a
variety of reasons. A web-based solution was an
absolute requirement because they need worldwide
Internet access to their database. RMI also prefers
an ASP model because it provided a complete solution
with an easy and quick install without large start
up costs. “In addition, the ASP model allowed us to
take the software for a test drive,” explained
Griswell.
Griswell went on to say that RMI also selected
Soffront because the software was so easily
customized to meet their needs. “We are impressed
with the flexibility of the software. Soffront
quickly understood our business needs, used our
terminology and made us feel comfortable making
customized changes. We were also able to easily
import data from our legacy system to prevent having
to re-enter thousands of customers.”
Since Soffront CRM was installed in August of 2002,
RMI has been impressed with the results. “The
reporting feature has saved us time and money
because we can quickly and simply compile reports
and trends for upper management,” Griswell
acknowledged.
“Our sales people who have used SFA software in
their past tell me that Soffront CRM is absolutely
the easiest, must useful method of keeping track of
their sales that they have ever seen.”
About RMI
RMI is the largest independent provider of accurate,
reliable, comprehensive and secure rail information
services to the transportation industry. Founded in
1979, RMI is recognized primarily for its in-depth
knowledge of rail operations and a proven ability to
translate complex business processes into valuable
management information services. Currently, RMI
processes approximately five million carloads
annually for railroads, rail shippers and railcar
owners. RMI’s services are accessed via the Internet
through RailConnect, RMI’s web-based portal.
RailConnect offers an integrated suite of
proprietary information services, which are used to
manage rail operations, improve customer service and
reduce costs. Services include transportation,
revenue, equipment, shipper freight and fleet
management services and related executive
information systems. RMI is an independent,
privately owned company based in Atlanta.
About Soffront Software
Soffront has the experience, technology and focus for mid-market companies seeking CRM solutions. A pioneer of CRM since 1992, Soffront offers end-to-end, fully integrated CRM solutions spanning Marketing and Sales Force Automation, Quotation, Order and Inventory management, Customer Service and Help Desk Software. Soffront also offers the greatest flexibility to configure and customize. Soffront’s customers include Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable. For more information, visit www.soffront.com.
Trademarks are the property of their respective owners.
For more information or for executive comment, contact:
Media Contact:
Alison Golan, Golan Public Relations
Phone: 904-230-0349
alison@soffront.com |
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