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REDEMTECH CHOOSES SOFFRONT
CRM FOR SALES FORCE AUTOMATION, CUSTOMER SERVICE,
AND HELP DESK APPLICATIONS
-- Soffront’s CRM Solution
Chosen for Breadth of Solution, Immediate ROI and
Robust Features --
Fremont, California, December 17, 2002 -- Soffront
Software, Inc., a leading supplier of end-to-end CRM
solutions, today announced that Redemtech has
purchased Soffront CRM software to improve Sales
Force Automation (SFA), Help Desk, and Customer
Service functions at the company. Redemtech is the
nation's number one technology recovery and
recycling company.
“We originally started looking at Soffront CRM
because our IT department needed to formalize our
processes for handling end-user support tickets,”
explained Tony Thornton, Director of IT at Redemtech.
“When we were about two-thirds of the way through
the evaluation and selection process, our sales team
came to us and requested that we also pursue a more
effective SFA solution. The solution we were using
-- a hosted, sales-focused CRM service -- was
expensive, slow and inflexible.”
Thornton went on to say that the IT department
quickly realized that a customer service application
was also a necessity. “After an extensive evaluation
process that included options for both hosted and
in-house applications, we selected Soffront CRM
because it was the most robust solution across the
board. Soffront provides us with the breadth of
solutions we need in one integrated application that
includes sales, marketing, help desk, and customer
service,” continued Thornton. “Soffront saves us
money, gives us faster performance, and dramatically
increases our customization capabilities.”
Redemtech has currently deployed the SFA module of
Soffront CRM and plans to implement the Customer
Service and Help Desk applications this month.
“Soffront’s professional services team worked
closely with our engineers to customize the CRM
application and integrate it with our own internal
application. This direct integration allows us to
work on a seamless platform that has been customized
to meet our exact specifications.”
According to Thornton, two features of Soffront CRM
are extremely important to Redemtech: web-based
functionality and workflow management. “We needed a
web-based solution to fit naturally with the
internally developed web-based application used by
all of our employees and partners,” Thornton
explained. “We also appreciate the customization
capabilities of the software in regards to workflow
management. We can easily create tickets, route them
based on specific criteria, and follow our
designated support processes; rather than force
fitting our processes to the software.”
Redemtech, a subsidiary of Micro Electronics, Inc.,
(www.redemtech.com) is a world leader in technology
recovery and recycling. Redemtech’s unique IT asset
management solution reduces the cost and headaches
of managing surplus technology, while eliminating
the environmental, legal and data security risks.
The company has developed the industry’s most
advanced system for optimizing end-of-life asset
value for clients refreshing or disposing of
computer assets.
Soffront Software Inc., a pioneer in the CRM market
since 1992, (www.soffront.com) offers end-to-end CRM
solutions consisting of several integrated modules.
The main modules provide the following solutions:
customer and employee help desk management, sales
force automation, marketing automation, asset
management, contact center, self-service knowledge
management and defect tracking. Soffront’s installed
base includes several Fortune 500 companies and
mid-sized businesses across many industries.
Trademarks are the property of their respective owners.
For more information or for executive comment, contact:
Media Contact:
Alison Golan, Golan Public Relations
Phone: 904-230-0349
alison@soffront.com |
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