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Absolute Performance selects Soffront Hosted CRM software to replace Salesforce.com

Fremont, California, December 14, 2010

Soffront® Software Inc., www.soffront.com, receives a leading provider of CRM software for over 18 years, today announced that Absolute Performance (www.absolute-performance.com) selected Soffront CRM to improve efficiency in sales, marketing and customer service. Absolute Performance provides application performance management software as a service.

“For many years, we subscribed to Salesforce.com for sales force automation and Parature for customer service. To increase efficiently, we wanted to consolidate both CRM and customer service into one solution,” said Caleb Olthoff, CRM project leader at Absolute Performance. “Currently, it takes too many steps to get to the end result, because the double entry of data wastes time and money. Soffront will allow us to reduce the number of steps in our current workflow.”

After inviting ten vendors to submit comments on Absolute Performance’s business requirements, the company selected the top four vendors to participate in a demo and trial. “Ultimately, the selection team unanimously chose Soffront hosted CRM based on the product’s ease of navigation, reporting, time tracking, and configuration capabilities,” explained Olthoff.

According to Olthoff, Soffront CRM will make a significant positive impact on their business. “We are impressed with Soffront’s flexibility, which allows us to tailor the software to meet our specific needs. Soffront’s robust workflow features will dramatically improve the efficiency in our sales, marketing and customer support processes,” concluded Olthoff.

About Soffront

Soffront Software Inc. (www.soffront.com) provides CRM solutions to small and medium-size businesses and divisions of large enterprises. Soffront is the most customizable CRM in the industry that readily adapts to a company’s processes, workflows, and users. Soffront spans an enterprise with integrated modules for sales, marketing, customer service, knowledge base, help desk, project management, asset management, issue tracking and more. With on-demand or on-site options, Soffront is quick to deploy and easy to use with a desktop, laptop or a PDA. Soffront is privately held, debt-free, and profitable.

Trademarks are the property of their respective owners.

Soffront Media Contact:
Alison Golan, 904-230-0349
Alison.Golan@Soffront.com




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